Performance Marketing Manager

Adbird Media Pvt. Ltd.

Profile - Performance Marketing Manager

Location - Vaishali (Ghaziabad)

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Job Responsibilities

Strategize, execute, monitor, and manage campaigns across multiple platforms

Oversee growth in performance to meet clients business goals and strategies.

Manage the platforms daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return

Map ad formats to advertising objectives

Manage a test and learn strategy across traffic to drive insight into brand traffic behavior

Plan and Optimize landing page testing

Report on key performance indicators and lead generation initiatives

Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.

Collaborate with data science and marketing teams to discover, and test data-driven ways to optimize performance

Build Budget Recommendations & Pitch Decks

Document campaign evolution to monitor the overall performance and identify best practices.

Present account reviews internally as well as to clients

Explore new opportunities to grow campaigns more efficiently and effectively

Test new channels and trends to build credibility, remain competitive and have possess an added value

Ensure a data-led approach to all activities, creating a clear test & learn the strategy

Experience : 4 - 7 Years

No. of Openings : 1

Education : Any Bachelor Degree

Role : Performance Marketing Manager

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India