Adbird Media Pvt. Ltd.

Ghaziabad, Uttar Pradesh

Profile - Performance Marketing ManagerLocation - Vaishali (Ghaziabad)Work from OfficeShare me your resumeJob ResponsibilitiesStrategize, execute, monitor, and manage campaigns across multiple platformsOversee growth in performance to meet clients business goals and strategies.Manage the platforms daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired returnMap ad formats to advertising objectivesManage a test and learn strategy across traffic to drive insight into brand traffic behaviorPlan and Optimize landing page testingReport on key performance indicators and lead generation initiativesCreate eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.Collaborate with data science and marketing teams to discover, and test data-driven ways to optimize performanceBuild Budget Recommendations & Pitch DecksDocument campaign evolution to monitor the overall performance and identify best practices.Present account reviews internally as well as to clientsExplore new opportunities to grow campaigns more efficiently and effectivelyTest new channels and trends to build credibility, remain competitive and have possess an added valueEnsure a data-led approach to all activities, creating a clear test & learn the strategy