- develop and implement the annual marketing strategy aligned with area27��s business goals, target market segments, and brand positioning in the construction sector.
- conduct detailed market research and competitive analysis to identify growth opportunities, emerging construction industry trends, and changes in customer behaviour.
- develop and manage the marketing budget; track spending vs plan, evaluate roi of marketing activities and optimise resource allocation.
- oversee brand management & communication: ensure consistency of brand identity across all touchpoints (online, offline, collateral), and build reputation and credibility in the built-environment/construction market.
- manage production of marketing materials (brochures, case studies, website content, white-papers, project write-ups), and maintain a library of assets for proposals, exhibitions and campaigns.
- foster cross-function collaboration �� work closely with sales, product / service development, technical teams and operations to ensure marketing supports commercial objectives and aligns with project delivery capabilities.
- stay abreast of construction industry regulations, procurement processes, project delivery trends and evolving client-requirements; translate this knowledge into marketing opportunities.
- build and maintain relationships with external agencies (creative, digital, pr), vendors, industry bodies, and key influencers in the construction sector.
Experience
4 - 8 Years
No. of Openings
1
Education
B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com
Role
Marketing Manager
Industry Type
Real Estate / Property / Construction
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.