A Marketing Executive drives brand visibility, generates leads, and increases sales by planning and executing marketing campaigns across digital and traditional channels. Key responsibilities include conducting market research, managing social media, producing content, monitoring campaign performance, and managing budgets.
Key Responsibilities
Campaign Management: Planning, implementing, and monitoring advertising/promotional campaigns across various channels (social media, email, print).
Content Creation: Developing engaging marketing collateral, including copywriting for websites, brochures, and social media.
Market Research: Analyzing market trends, customer insights, and competitor activities to identify growth opportunities.
Performance Analysis: Tracking KPIs (., traffic, conversion rates) and preparing reports to optimize marketing ROI.
Relationship Management: Networking with stakeholders, vendors, and agencies to ensure smooth execution of projects.
Brand Promotion: Maintaining a consistent brand image across all communications.