marketing executive job description
a marketing executive is responsible for developing, implementing, and executing marketing plans for an organization's products or services. this role is a hands-on position that requires creativity, analytical skills, and a strong understanding of various marketing channels to drive sales and enhance brand visibility.
core responsibilities
1. campaign planning & execution
strategy implementation: execute marketing campaigns across various channels, including digital (email, social media, content), print, and traditional media, in line with the overall marketing strategy.
content creation: assist in the development of compelling marketing collateral, such as brochures, website copy, press releases, articles, and presentations.
event management: coordinate and support company participation in trade shows, conferences, webinars, and other promotional events.
2. digital marketing & analytics
social media management: manage and update the companys social media profiles (., linkedin, facebook, instagram) to increase engagement and brand awareness.
email marketing: design, segment, and execute email marketing campaigns, analyzing performance metrics (open rates, click-through rates) for optimization.
website management: ensure the company website content is up-to-date and conduct basic search engine optimization (seo) tasks to improve organic search rankings.
reporting: track, analyze, and report on the performance of all marketing campaigns using tools like google analytics, providing insights and recommendations for future strategies.
3. market research & collaboration
competitor analysis: research and monitor competitor activities, market trends, and customer behavior to identify new opportunities.
sales support: collaborate closely with the sales team to provide them with necessary marketing materials and qualified leads generated through campaigns.
vendor coordination: liaise with external agencies, designers, and printing houses to ensure timely and quality delivery of marketing projects.
Experience
2 - 4 Years
No. of Openings
1
Education
B.B.A, Any Bachelor Degree, M.B.A/PGDM [Marketing]
Role
Marketing Executive
Industry Type
Real Estate / Property / Construction
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery