marketing executive job description
a marketing executive is responsible for developing, implementing, and executing marketing plans for an organization's products or services. this role is a hands-on position that requires creativity, analytical skills, and a strong understanding of various marketing channels to drive sales and enhance brand visibility.
core responsibilities
1. campaign planning & execution
strategy implementation: execute marketing campaigns across various channels, including digital (email, social media, content), print, and traditional media, in line with the overall marketing strategy.
content creation: assist in the development of compelling marketing collateral, such as brochures, website copy, press releases, articles, and presentations.
event management: coordinate and support company participation in trade shows, conferences, webinars, and other promotional events.
2. digital marketing & analytics
social media management: manage and update the companys social media profiles (., linkedin, facebook, instagram) to increase engagement and brand awareness.
email marketing: design, segment, and execute email marketing campaigns, analyzing performance metrics (open rates, click-through rates) for optimization.
website management: ensure the company website content is up-to-date and conduct basic search engine optimization (seo) tasks to improve organic search rankings.
reporting: track, analyze, and report on the performance of all marketing campaigns using tools like google analytics, providing insights and recommendations for future strategies.
3. market research & collaboration
competitor analysis: research and monitor competitor activities, market trends, and customer behavior to identify new opportunities.
sales support: collaborate closely with the sales team to provide them with necessary marketing materials and qualified leads generated through campaigns.
vendor coordination: liaise with external agencies, designers, and printing houses to ensure timely and quality delivery of marketing projects.