Job Description

A Lead Generation Manager drives top-of-funnel revenue by designing and scaling multi-channel acquisition strategies. They lead teams of SDRs, manage paid ad campaigns, optimize CRM workflows, and analyze data to ensure a consistent flow of highly qualified leads for the sales team.

About the Role

We are seeking a data-driven and strategic Lead Generation Manager to oversee our outbound and inbound acquisition efforts. You will build, mentor, and scale a team of lead generation specialists, optimize our marketing technology stack, and bridge the gap between marketing and sales.

Key Responsibilities

Strategy & Execution: Develop and execute multi-channel lead generation strategies across paid ads (LinkedIn, Meta, Google), email marketing, SEO/SEM, and content syndication.

Team Leadership: Recruit, mentor, and manage a team of lead generation executives. Set performance targets (KPIs/KRAs), monitor daily/monthly output, and conduct regular coaching sessions.

Pipeline Management: Build, manage, and continuously optimize a strong pipeline of qualified leads (MQLs and SQLs).

Campaign Optimization: Plan and execute A/B testing on ad creatives, landing pages, and email outreach sequences to maximize ROI and

CRM & Automation: Oversee CRM platforms (., Salesforce, HubSpot, Zoho) to track lead data, scoring, and automated nurturing workflows.

Sales Alignment: Collaborate closely with the sales team to ensure a smooth lead handover, high lead quality, and a consistent feedback loop.
  • Experience

    7 - 10 Years

  • No. of Openings

    2

  • Education

    Post Graduate

  • Role

    Lead Generation Manager

  • Industry Type

    FMCG / Retail

  • Gender

    Male

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

  • Face Interview Location

    Chandigarh

About ABP Empower

ABP Empower is a Chandigarh (Punjab, India) based placement agency. We are counted among the most reliable HR consultants in India. Mr. Pardeep Kumar is the CEO of our company and all thanks to his strong efforts and core values we have success made a very strong impact on the industry. We hire skilled candidates across different industry for different types of companies like Indian companies, Multinational Companies and companies located outside the country. At ABP Empower, we offer a wide range of services like Placement Consultant, HR Consultant, Manpower Recruitment, Career Consultant, Training Services, and Cab Services.
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