Pab Learn Lead and Grow Pvt Ltd

AB Road, Indore

We are looking for a Meta & Google Ads Specialist with hands-on experience in the EdTech industry, especially in running lead generation campaigns for online degree programs.This role requires someone who understands:High-competition EdTech advertisingUniversity branding & compliance guidelinesAd account safety, policy adherence, and suspension recoveryLead quality optimization (not just lead volume)You will be responsible for planning, executing, optimizing, and safeguarding paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.Key Responsibilities1] Paid Advertising (Core Role)Plan, launch, and manage lead generation campaigns on:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, Performance Max if required)Work on campaigns related to:Online MBA, MCA, BBA, B.Com, M.Sc, M.A, and similar programsOptimize campaigns for quality leads, not just CPLCreate and test multiple ad creatives, copies, audiences, and funnelsHandle high-competition keywords and bidding strategies efficiently2] EdTech & Policy ComplianceEnsure ads follow:University advertising guidelinesPlatform policies (Meta & Google)Handle situations like:Ad disapprovalsAccount restrictions or suspensionsCompetitor ad reporting or false flagsCoordinate with internal teams to make quick changes to creatives, landing pages, or messaging when required3] Audience, Keyword & Funnel StrategyPerform deep keyword research for Google Search campaignsBuild and manage:Custom AudiencesLookalike AudiencesRetargeting funnelsUnderstand user intent for working professionals looking for online degreesOptimize landing page alignment with ad messaging to improve conversion rates4] Tracking, Analytics & TaggingSet up and manage:Google Analytics (GA4)Google Tag Manager (GTM)Meta Pixel & Conversion APITrack and analyze:LeadsConversion eventsFunnel drop-offsEnsure accurate tracking of:Form submissionsThank-you page eventsLead quality indicatorsShare performance insights and optimization suggestions with the team5] Optimization & ReportingRegularly monitor:CPL, CTR, Conversion Rate, Quality Score, ROAS (where applicable)Identify performance gaps and optimize campaigns accordinglyPrepare clear performance reports with actionable insightsSuggest new testing ideas based on data and trends6] Collaboration & GrowthCoordinate with:Counselling teams (to understand lead quality feedback)Content and landing page teamsStay updated with:Meta & Google Ads policy changesEdTech advertising trendsContribute ideas for scaling campaigns safely and sustainablyRequired Skills & ExperienceProven experience in the EdTech industryStrong hands-on experience with:Meta Ads ManagerGoogle Ads ManagerSolid understanding of:Keywords & search intentLead generation funnelsConversion tracking & analyticsExperience handling policy-sensitive ad accountsAnalytical mindset with data-driven decision-makingAbility to work in a fast-paced, high-competition environmentAdditional Advantage (Good to Have)Basic knowledge of:Graphic design (Canva or similar tools)Video editing for ad creativesUnderstanding of landing page optimization and CRO