GENERAL MANAGER - SALES | HYDRAULIC CYLINDERS | PAN-INDIA ROLE
About the Company:
Our client is a technically specialized manufacturer of hydraulic cylinders and hydraulic power solutions, operating under a diversified industrial engineering group with manufacturing presence in India and the Middle East. The company produces single-acting, double-acting, multi-stage telescopic, and custom-engineered hydraulic cylinders for demanding applications across mobile and industrial equipment segments. ISO-certified, automated manufacturing facility with production record exceeding 85,000 units. Serves OEMs across construction, material handling, agriculture, mining, and general industrial machinery.
Role Overview:
This is a mandate-level commercial leadership role - the senior-most sales position within the hydraulics business. The GM Sales will own full accountability for revenue growth, OEM acquisition, and national market expansion. This is a builder's mandate with direct access to promoter leadership.
Key Responsibilities:
- Own and deliver annual and long-range revenue targets for hydraulic cylinders and power packs across domestic and export segments
- Build and execute OEM-focused national sales strategy across construction, material handling, agriculture, mining, and industrial machinery segments
- Lead pursuit and acquisition of new OEM accounts - full cycle from engagement through RFQ, technical/commercial negotiation, to contract closure and platform nomination
- Develop and manage strategic key account relationships with leading OEMs
- Design and build a high-performance national sales organization - recruit and lead regional sales managers, key account managers, and application sales engineers
- Develop export market revenue in Gulf region and identify growth opportunities in Africa and South-East Asia
- Define pricing strategy, maintain margin discipline, manage commercial negotiations
- Work closely with Engineering, Manufacturing, and Quality teams
- Drive market intelligence, competitive benchmarking, and sector monitoring
- Establish structured sales operating rhythm - pipeline reviews, account plans, revenue forecasting, quarterly business reviews
Candidate Requirements:
- 15+ years of progressive B2B industrial sales experience
- Minimum 10 years in hydraulic cylinders, hydraulic systems, or mobile hydraulic products
- Demonstrated national/multi-region sales leadership with direct P&L accountability
- Proven OEM key-account management track record - multi-year supply agreements, platform nominations, executive-level relationships
- Experience managing sales teams of 10+ professionals across multiple regions
- Strong technical understanding of hydraulic cylinder types, applications, and specifications
- Bachelor's degree in Mechanical / Industrial / Production Engineering (mandatory)
- MBA/PGDM in Marketing or Business Management (preferred)
Preferred Industry Background:
- Hydraulic Cylinder Manufacturers: Precision Hydraulics, Dantal Hydraulics, Wipro Infrastructure Engineering, Canara Hydraulics, SEA Hydropower
- Global Hydraulics OEMs: Eaton Hydraulics, Parker Hannifin, Bosch Rexroth, Danfoss Power Solutions, HYDAC
Target OEM Segments:
Construction Equipment | Material Handling | Agriculture & Farm Equipment | Mining & Earth-Moving | Industrial Machinery & SPM | Commercial Vehicles & Tipping Systems
Compensation:
Highly competitive with performance-linked incentive structure. Specific details discussed with shortlisted candidates.
Location: Pan-India (National Role) | Travel: Extensive national and international travel required