Job Profile:
You are supposed to work with the Sales & Product team jointly on various channels.
This includes the below mentioned, but it is not limited to:
• Develop, implement, and manage the lead generation and prospect sourcing programs for India, SA & USA, specifically for our TrackWizz Customer On boarding and TrackWizz Anti Money Laundering products to drive new revenue generation by providing high quality B2B leads to the Sales Team
• Lead participation in virtual and physical events including pre-event promotion, audience engagement strategy, and post-event nurture
• Helping plan customer engagement and brand retention with existing customers.
• Measuring the impact of the marketing initiatives
• Responsible for developing GTM strategies along with the Sales and Product Team for India and outside India
• Setting standards and processes which will aid in improving the brand positioning through all communication channels
• Plan events / seminars based on specific themes
• Continuously self-educate with the financial services landscape and new regulations and compliances & conducting marketing research to identify new revenue opportunities
• Passionate about the space of marketing and clued-in campaigns, brands in the category and outside of it