job profile:
you are supposed to work with the sales & product team jointly on various channels.
this includes the below mentioned, but it is not limited to:
• develop, implement, and manage the lead generation and prospect sourcing programs for india, sa & usa, specifically for our trackwizz customer on boarding and trackwizz anti money laundering products to drive new revenue generation by providing high quality b2b leads to the sales team
• lead participation in virtual and physical events including pre-event promotion, audience engagement strategy, and post-event nurture
• helping plan customer engagement and brand retention with existing customers.
• measuring the impact of the marketing initiatives
• responsible for developing gtm strategies along with the sales and product team for india and outside india
• setting standards and processes which will aid in improving the brand positioning through all communication channels
• plan events / seminars based on specific themes
• continuously self-educate with the financial services landscape and new regulations and compliances & conducting marketing research to identify new revenue opportunities
• passionate about the space of marketing and clued-in campaigns, brands in the category and outside of it