 Plan and complete field marketing campaigns after conducting preliminary research
 Develop robust knowledge of all product lines/services
 Maintain relationships with third-party vendors and venues
 Negotiate with retailers and other third-party partners on promotional display and merchandise placement
 Promote business expansion opportunities to retailers and other merchants through successful field marketing programs as well as attend relevant trade shows and events
 Monitor industry trends and competitor activities
 Manage social media activity surrounding field marketing campaigns
 Track expenses in an organized fashion
 Maintain DSR on the status of field marketing activities
 Document and share lead/customer intelligence with sales team.