 Plan and complete field marketing campaigns after conducting preliminary research Develop robust knowledge of all product lines/services Maintain relationships with third-party vendors and venues Negotiate with retailers and other third-party partners on promotional display and merchandise placement Promote business expansion opportunities to retailers and other merchants through successful field marketing programs as well as attend relevant trade shows and events Monitor industry trends and competitor activities Manage social media activity surrounding field marketing campaigns Track expenses in an organized fashion Maintain DSR on the status of field marketing activities Document and share lead/customer intelligence with sales team.