Digital Marketing Specialist

AP Corporation

Job Description -

As a Digital Marketing Executive, your primary role is to develop and execute digital

marketing strategies & utilize various digital channels and techniques to reach target audiences and optimize campaign performance.

Roles and Responsibilities -

1. Plan and implement comprehensive digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media,

email marketing, content marketing, and display advertising.

2. Stay updated on industry trends, manage social media presence, and plan and execute email marketing campaigns.

3. Use web analytics tools and other data sources to track campaign performance, generate reports, and provide insights.

4. Collaborate with cross-functional teams. Work closely with internal teams such as

content creators, graphic designers, and developers to align digital marketing efforts with

overall marketing objectives.

8. Continuously expand knowledge of digital marketing trends, emerging technologies, and industry best practices. Share insights and recommendations with the team to drive innovation.

Qualifications and Skills -

1. Bachelor's degree in any field or a related field.

2. Proven experience in digital marketing, preferably in a B2B/B2C.

3. Knowledge of SEO, SEM, social media, email marketing, content marketing, and display advertising.

4. Proficiency in Google Analytics, Google Ads, social media management, and software.

5. Strong analytical skills with the ability to interpret data, generate insights, and make

data-driven decisions.

6. Excellent written and verbal communication skills.

7. Creative thinking abilities

Experience : 1 - 2 Years

No. of Openings : 2

Education : Advanced/Higher Diploma, Any Bachelor Degree, B.A, B.C.A, B.B.A, B.Com, B.Ed, BHM, B.Sc, B.Tech/B.E

Role : Digital Marketing Specialist

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India