A Digital Marketer is a data-driven and creative professional responsible for driving brand awareness, website traffic, and lead generation through online channels. They design and optimize campaigns across search engines, social networks, , and websites to maximize return on investment (ROI). [1, 2, 3]
🔑 Key Roles & Responsibilities
Campaign Strategy: Plan and execute multi-channel online marketing campaigns aligned with company goals.
SEO & SEM: Optimize website content for search engine visibility and manage paid Google Ads.
Social Media Management: Design, schedule, and run organic and paid content on platforms like Instagram and YouTube.
Content Creation: Write compelling copy for blogs, newsletters, and website landing pages.
Performance Analytics: Track conversion rates, analyze website traffic via Google Analytics, and report KPIs. [1, 2, 4, 5, 6, 7]
🛠️ Core Skills & Tool Proficiency
Technical SEO/SEM: Keyword research, ad bid management, and site optimization.
Data Analytics: Interpreting traffic and engagement metrics to modify budget distribution.
Creative Copywriting: Crafting engaging messaging targeted at specific buyer personas.
Software Competency: Proficiency with Google Ads, Meta Ads Manager, chimp, SEMrush, and HubSpot. [2, 8, 9, 10]
🎓 Job Requirements & Qualifications
Education: Bachelor
Experience
Fresher
No. of Openings
2
Education
Graduate (Professional Degree, Certificate/Diploma/Others)
Role
Digital Marketing Specialist
Industry Type
Accounting / Finance
Gender
[ Male / Female ]
Job Country
India
Type of Job
Apprenticeship
Work Location Type
Work from Home
Face Interview Location
B-74, Ganga Plaza, Begum Bridge Road, Meerut.