Key Responsibilities :
Own and execute user acquisition strategies across organic and paid channels
Lead end-to-end SEO initiatives, including keyword research, on-page/off-page optimization, content updates with strong CTAs, and link-building.
Plan, launch, monitor, and optimize paid marketing and paid search campaigns with ROI accountability
Analyze and improve conversion funnels, landing pages, and user journeys to drive growth.
Track, analyze, and report marketing performance metrics and translate insights into quick actions.
Collaborate with product, design, and content teams for execution
Research competitors, growth hacks, and emerging advertising trends to stay ahead.
Requirements/ Skills :
Bachelors degree in Marketing or a relevant diploma.
3 or more years of hands-on experience in digital marketing, SEO, or performance marketing.
Strong understanding of SEO best practices, ranking factors, and basic technical SEO.
Practical experience with paid ads, performance marketing, and email campaigns.
Strong analytical mindset with experience using Google Analytics and tracking tools.
Ability to work independently, experiment, and take full ownership of outcomes.
Comfortable working in a fast-paced startup environment with limited structure.
Experience
3 - 5 Years
No. of Openings
2
Education
Graduate (Professional Degree)
Role
Digital Marketing Specialist
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office