Responsibilities for Digital Marketing Manager
ï‚· Analyze digital data to draw key recommendations around website optimization
ï‚· Conduct social media audits to ensure best practices are being used
ï‚· Maintain digital dashboard of several different accounts
ï‚· Coordinate with the sales team to create marketing campaigns
ï‚· Prepare emails to send out to customers
ï‚· Monitor key online marketing metrics to track the success
ï‚· Create and maintain online listings across the potential business platform
ï‚· Ensure that the brand message is consistent
ï‚· Plan and execute all digital marketing, including SEO/SEM, PPC, SC, B2B marketing database,
email, social media, and display advertising campaigns
ï‚· Design, build and maintain our social media presence
ï‚· Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
ï‚· Identify trends and insights, and optimize spend and performance based on the
insights
ï‚· Plan, execute, and measure experiments and conversion tests
ï‚· Collaborate with internal teams to create landing pages and optimize the user
experience
ï‚· Instrument conversion points and optimizes user funnels
ï‚· Collaborate with agencies and other vendor partners
ï‚· Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate
Qualifications for Digital Marketing
ï‚· 5+ Years of Experience in Digital Marketing
1+ Yrs. in Manager
ï‚· Experience executing paid social media campaigns
ï‚· Bachelor's degree in marketing or business
ï‚· Knowledge of video and picture editing software such as Adobe
ï‚· Must be able to juggle multiple projects at the same time
ï‚· Incredible attention to detail
ï‚· Full understanding of all social media platforms
ï‚· Problem-solving skills
ï‚· Knowledge of content management systems