- Develop and manage digital marketing campaigns
- Develop a distinct online presence by attracting high numbers of internet followers through social
media channels such as LinkedIn, Facebook, Twitter, YouTube, and Instagram
- Contribute to social media engagement and brand awareness campaigns
- Build a brand & thought leadership
- Generate leads/enquiries
- Oversee a social media strategy
- Work on affiliate marketing
- Write and optimize content for the website and social networking accounts such as LinkedIn,
Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or
improving conversion
- continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Scheduling & managing webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing evaluate new technologies and ensure the brand is at the forefront of industry developments,
particularly developments in mobile marketing.