- Develop and manage digital marketing campaigns- Develop a distinct online presence by attracting high numbers of internet followers through socialmedia channels such as LinkedIn, Facebook, Twitter, YouTube, and Instagram- Contribute to social media engagement and brand awareness campaigns- Build a brand & thought leadership- Generate leads/enquiries- Oversee a social media strategy- Work on affiliate marketing- Write and optimize content for the website and social networking accounts such as LinkedIn,Facebook and Twitter- Track and analyze website traffic flow and provide regular internal reports- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time orimproving conversion- continually work on the Search Engine Optimization of the website(s)- Fix any errors or bugs in online content- Edit and post videos, podcasts and audio content to online sites- Scheduling & managing webinars and webcasts- Create online banner adverts and oversee pay per click (PPC) ad management- Write copy for email marketing campaigns- Identify new trends in digital marketing evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.