The Digital Marketing Manager will be responsible for managing the salons online presence, running digital marketing campaigns, generating leads, and increasing client bookings through social media and online platforms.
Key Responsibilities
Social Media Management
Manage and grow our social media accounts (Instagram, Facebook, etc.)
Plan and publish engaging posts, reels, and stories
Maintain a consistent brand image and voice
Increase followers, engagement, and online visibility
Digital Advertising
Plan and run targeted Facebook and Instagram ad campaigns
Optimize campaigns to reach the right local audience
Monitor ad performance and improve ROI
Content Creation
Create creative marketing ideas for salon promotions
Produce content highlighting salon services, offers, and transformations
Coordinate photo/video shoots for marketing purposes
Lead Generation & Client Bookings
Generate leads through social media and digital ads
Promote special offers and packages
Increase online appointments and bookings
Analytics & Strategy
Track marketing performance and campaign results
Prepare monthly marketing reports
Suggest new growth strategies based on data
Brand Building
Strengthen the online brand reputation
Manage customer reviews and feedback
Collaborate with influencers or local creators for promotions
Required Skills
13 years of experience in digital marketing
Strong knowledge of social media marketing
Experience running Facebook and Instagram ads
Basic graphic design skills (Canva, Photoshop, etc.)
Content creation skills (Reels, posts, marketing ideas)
Good communication and creative thinking
Preferred Skills
Experience in the beauty or salon industry
Video editing skills
Basic SEO knowledge
Influencer marketing experience
What We Expect
Creativity and fresh marketing ideas
Consistent social media activity
Strong focus on results and growth
Good communication and teamwork
What We Dont Want
Copy-paste marketing strategies
Irregular posting or poor content quality
Lack of performance tracking
Poor communication
Salary
20,000 40,000 per month (Based on experience)
How to Apply
Interested candidates can send their resume, portfolio, and examples of previous social media or marketing work.
Experience
0 - 6 Years
No. of Openings
1
Education
Graduate (B.B.A, B.Com, B.Tech/B.E)
Role
Digital Marketing Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Walk-in interview location
Station Road, Durg