Digital Marketing Manager - Indore

Role Overview

The Digital Marketing Manager will be responsible for:

Creating the complete digital marketing roadmap (0 1 launch strategy)

Driving brand positioning & authority in the Reiki + wellness category

Managing agency + in-house execution

Building performance funnels for user acquisition & practitioner onboarding

Scaling app downloads & marketplace liquidity

This is a founding growth role with direct founder exposure and long-term leadership potential.

Key Responsibilities

1 Marketing Strategy & Roadmap

Develop 6-month and 12-month digital marketing strategy

Define GTM plan for app launch

Create monthly and weekly marketing execution calendar

Identify ICP (Users + Practitioners) and segment funnels

Set KPIs for CAC, LTV, downloads, retention, activation

2 Performance Marketing & Growth

Plan and execute Meta Ads (Facebook/Instagram)

Google Ads (Search + Display + YouTube)

App install campaigns

Retargeting funnels

Landing page optimization

Budget allocation & ROI optimization

Track and optimize:

CAC

CTR

CPL

Conversion Rate

Cost per Download

Cost per Onboarded Practitioner

3 Content & Brand Authority

Build structured content engine:

LinkedIn thought leadership

Instagram reels

Short-form educational videos

Blog SEO strategy (45 blogs per month)

Convert Reiki insights into authority-building content

Work with founders for story-based posts

Maintain tone aligned with Atmanns spiritual-tech positioning

4 Funnel & Automation

Set up lead capture funnels

Email marketing automation

WhatsApp Business automation

CRM tracking

Drip campaigns for:

App downloads

Practitioner onboarding

Re-engagement

5 Website & App Marketing Alignment

Optimize website UX for conversion

Push chatbot integration for download redirection

Improve landing pages

Ensure SEO optimization

Coordinate with product team for in-app growth triggers

6 Agency & Vendor Management

Evaluate and manage external digital agencies

Define deliverables and performance expectations

Monitor reporting and accountability

Ensure alignment with growth targets

7 Analytics & Reporting

Weekly performance dashboards

Monthly founder-level marketing reports

Data-driven decision making

A/B testing frameworks

Required Skills & Experience

37 years experience in digital marketing

Experience in startup / D2C / app growth environment preferred

Strong understanding of performance marketing

Hands-on experience with:

Meta Ads Manager

Google Ads

SEO tools

Email automation platforms

CRM systems

Ability to build funnels end-to-end

Strong analytical mindset

Ideal Candidate Profile

We are looking for:

Builders, not campaign operators

People comfortable with ambiguity

High ownership mindset

Strategic + execution balanced

Interested in wellness / mental health ecosystem

Efficient app download acquisition

Growth Opportunity

This role has the potential to evolve into:

Head of Growth / Chief Marketing Officer (based on performance)

Early-stage leadership exposure

Direct strategy involvement

Opportunity to build a category-defining brand

• Experience

  3 Years

• No. of Openings

  1

• Education

  Graduate (Professional Degree)

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office