Atmann

Geeta Bhawan, Indore

Role OverviewThe Digital Marketing Manager will be responsible for: Creating the complete digital marketing roadmap (0 1 launch strategy) Driving brand positioning & authority in the Reiki + wellness category Managing agency + in-house execution Building performance funnels for user acquisition & practitioner onboarding Scaling app downloads & marketplace liquidityThis is a founding growth role with direct founder exposure and long-term leadership potential.Key Responsibilities1 Marketing Strategy & RoadmapDevelop 6-month and 12-month digital marketing strategyDefine GTM plan for app launchCreate monthly and weekly marketing execution calendarIdentify ICP (Users + Practitioners) and segment funnelsSet KPIs for CAC, LTV, downloads, retention, activation2 Performance Marketing & GrowthPlan and execute Meta Ads (Facebook/Instagram)Google Ads (Search + Display + YouTube)App install campaignsRetargeting funnelsLanding page optimizationBudget allocation & ROI optimizationTrack and optimize:CACCTRCPLConversion RateCost per DownloadCost per Onboarded Practitioner3 Content & Brand AuthorityBuild structured content engine:LinkedIn thought leadershipInstagram reelsShort-form educational videosBlog SEO strategy (45 blogs per month)Convert Reiki insights into authority-building contentWork with founders for story-based postsMaintain tone aligned with Atmanns spiritual-tech positioning4 Funnel & AutomationSet up lead capture funnelsEmail marketing automationWhatsApp Business automationCRM trackingDrip campaigns for:App downloadsPractitioner onboardingRe-engagement5 Website & App Marketing AlignmentOptimize website UX for conversionPush chatbot integration for download redirectionImprove landing pagesEnsure SEO optimizationCoordinate with product team for in-app growth triggers6 Agency & Vendor ManagementEvaluate and manage external digital agenciesDefine deliverables and performance expectationsMonitor reporting and accountabilityEnsure alignment with growth targets7 Analytics & ReportingWeekly performance dashboardsMonthly founder-level marketing reportsData-driven decision makingA/B testing frameworksRequired Skills & Experience37 years experience in digital marketingExperience in startup / D2C / app growth environment preferredStrong understanding of performance marketingHands-on experience with:Meta Ads ManagerGoogle AdsSEO toolsEmail automation platformsCRM systemsAbility to build funnels end-to-endStrong analytical mindsetIdeal Candidate ProfileWe are looking for:Builders, not campaign operatorsPeople comfortable with ambiguityHigh ownership mindsetStrategic + execution balancedInterested in wellness / mental health ecosystemEfficient app download acquisitionGrowth OpportunityThis role has the potential to evolve into:Head of Growth / Chief Marketing Officer (based on performance)Early-stage leadership exposureDirect strategy involvementOpportunity to build a category-defining brand

Role OverviewThe Digital Marketing Executive will be responsible for: Creating the complete digital marketing roadmap (0 1 launch strategy) Driving brand positioning & authority in the Reiki + wellness category Managing agency + in-house execution Building performance funnels for user acquisition & practitioner onboarding Scaling app downloads & marketplace liquidityThis is a founding growth role with direct founder exposure and long-term leadership potential.Key Responsibilities1 Marketing Strategy & RoadmapDevelop 6-month and 12-month digital marketing strategyDefine GTM plan for app launchCreate monthly and weekly marketing execution calendarIdentify ICP (Users + Practitioners) and segment funnelsSet KPIs for CAC, LTV, downloads, retention, activation2 Performance Marketing & GrowthPlan and execute Meta Ads (Facebook/Instagram)Google Ads (Search + Display + YouTube)App install campaignsRetargeting funnelsLanding page optimizationBudget allocation & ROI optimizationTrack and optimize:CACCTRCPLConversion RateCost per DownloadCost per Onboarded Practitioner3 Content & Brand AuthorityBuild structured content engine:LinkedIn thought leadershipInstagram reelsShort-form educational videosBlog SEO strategy (45 blogs per month)Convert Reiki insights into authority-building contentWork with founders for story-based postsMaintain tone aligned with Atmanns spiritual-tech positioning4 Funnel & AutomationSet up lead capture funnelsEmail marketing automationWhatsApp Business automationCRM trackingDrip campaigns for:App downloadsPractitioner onboardingRe-engagement5 Website & App Marketing AlignmentOptimize website UX for conversionPush chatbot integration for download redirectionImprove landing pagesEnsure SEO optimizationCoordinate with product team for in-app growth triggers

We are seeking a motivated and dedicated Human Resource Executive to join our team in Indore. This role is ideal for individuals with 1 to 5 years of experience in HR, who are eager to contribute to a dynamic work environment while managing various HR functions.Key Responsibilities:Recruitment and Selection: You will assist in the hiring process by posting job advertisements, screening resumes, and coordinating interviews to find the right talent for our organization.Employee Onboarding: You will help new employees settle into their roles by preparing welcome kits, conducting orientation sessions, and ensuring all necessary documentation is completed.Performance Management: You will support the performance appraisal process, helping to gather feedback and compile evaluations, ensuring employees are recognized for their contributions.Training and Development: You will assist in organizing training programs to enhance employee skills and encourage professional growth within the company.Employee Relations: You will address employee concerns, promote a positive work environment, and maintain clear communication between staff and management.Required Skills and Expectations:Candidates should possess a degree in Human Resources or a related field. Strong communication and interpersonal skills are essential to effectively interact with employees at all levels. Proficiency in computer applications, especially MS Office, is required. The ability to multitask, prioritize responsibilities, and maintain confidentiality is crucial. A positive attitude, enthusiasm for HR practices, and a commitment to fostering a supportive workplace culture are also highly valued.