JOB DESCRIPTION
Business Development Manager - Solar
Company Name: Gokula Enterprises Pvt. Ltd.
Job Location: Vijayawada, Andhra Pradesh
Department: Sales & Business Development
Experience Required: 5+ Years
Salary:Based on experience and company norms
Education:Bachelor's degree in any discipline preferred
1. Job Summary
Gokula Enterprises Pvt. Ltd. is seeking an experienced and result-oriented Business Development Manager to expand its solar business through channel partnerships, field marketing, and customer lead generation. The candidate will be responsible for developing a network of up to 200 partner shops, including Internet Centers (Net Centers), Xerox Shops, and other suitable local businesses, to promote the company's solar products and generate business opportunities.
The role also involves managing field operations, leading a business development team, monitoring partner performance, and achieving sales and business growth targets.
2. Roles and Responsibilities
A. Business Development and Channel Partnerships
- Identify, approach, and onboard up to 200 Net Centers, Xerox Shops, and other suitable local businesses as solar product promotion partners.
- Explain the company's solar products, benefits, and partnership opportunities to shop owners.
- Build and maintain long-term relationships with partner shops.
- Identify new markets and expand the partner network across assigned territories.
- Develop strategies to increase partner participation and business generation.
B. Solar Product Promotion and Marketing
- Ensure partner shops actively promote the company's solar products to their customers.
- Coordinate the display of promotional materials, including posters, brochures, banners, and QR codes.
- Educate partner shops about solar product features, benefits, and relevant customer requirements.
- Conduct local marketing activities to improve solar product awareness.
- Monitor the effectiveness of promotional activities and recommend improvements.
C. Lead Generation and Sales
- Generate qualified customer leads through partner shops, field visits, referrals, and local marketing campaigns.
- Follow up on enquiries and coordinate with the sales team to convert leads into customers.
- Achieve monthly and quarterly business development and sales targets.
- Identify potential residential, commercial, and other customer segments relevant to the company's solar offerings.
- Monitor lead conversion rates and develop strategies to improve sales performance.
D. Field Operations and Team Management
- Conduct regular field visits to onboard new partners and maintain relationships with existing shops.
- Lead, guide, and supervise the assigned field sales or business development team.
- Allocate territories, shop visits, and lead follow-up responsibilities to team members.
- Train team members on solar product awareness, customer communication, partner engagement, and lead generation.
- Monitor individual and team performance and take corrective action when required.
- Ensure regular field coverage and timely completion of assigned activities.
E. Performance Monitoring and Reporting
- Maintain an updated database of partner shops, contact details, locations, and activity status.
- Track shop-wise leads, enquiries, conversions, and sales performance.
- Identify high-performing and inactive partner shops and implement follow-up plans.
- Prepare and submit weekly and monthly reports on shop onboarding, field visits, lead generation, and sales results.
- Provide management with market feedback, competitor information, and opportunities for business expansion.
F. Partner Relationship Management
- Maintain regular communication with partner shops and resolve their queries.
- Develop referral and incentive programs for partner shops, subject to management approval.
- Encourage consistent promotion of solar products and long-term partner engagement.
- Ensure that all product information and promotional claims are accurate and approved by the company.
3. Required Qualifications and Skills
- Bachelor's degree in any discipline preferred.
- Minimum 5 years of relevant experience in business development, channel sales, field sales, or team management.
- Experience in solar energy, renewable energy, electrical products, or related industries is an advantage.
- Strong communication, negotiation, and relationship-building skills.
- Proven ability to develop business partnerships and manage a field team.
- Good planning, analytical, reporting, and problem-solving skills.
- Ability to work with targets and manage multiple field activities.
- Willingness to travel locally for shop visits and team supervision.
4. Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Progress toward onboarding up to 200 partner shops.
- Number and percentage of active partner shops.
- Number of qualified solar customer leads generated.
- Lead-to-sale conversion rate and sales revenue.
- Field team productivity and target achievement.
- Partner engagement, retention, and promotional activity.
- Timeliness and accuracy of performance reports.
5. Reporting and Coordination
The Business Development Manager will report to the designated management representative and coordinate with the sales team, field executives, and partner shops to achieve business objectives.
6. Compensation
Salary will be offered based on the candidate's experience, skills, and suitability for the role, in accordance with company norms.
7. Contact Details
Company: Gokula Enterprises Pvt. Ltd.
HR Department Contact: /
Experience
5 - 8 Years
No. of Openings
02
Education
Post Graduate (Other Master Degree)
Role
Business Development Manager
Industry Type
Other
Gender
[ Male / Female ]
Age Limit
23 - 35 Yrs.
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Benefits include
PF, ESI
Face Interview Location
No.6, Gokula Enterprises Private Limited, Lakshmi Enclave, Bharathi Nagar, Vijayawada, Andhra Pradesh
5 - 8 Years
02 Openings
Not Disclosed
Face-to-Face interview
Similar Jobs
