Business Development Executive - Delhi

1. lead generation and conversion

- visit contractor master list at identified frequency and create lead funnel

- create leads via cold calling & indexing for ihb & trade projects (for tpe markets only ihbs)

2. lead conversion

- follow up on the leads generated (through cold calling, entered by se/isr, contractors) within first contact tat of 24 hours

- talk about product features, provide demo & pitch mykl brand. schedule consultation with technical services if needed at the site.

- classification of leads as warm/hot/cold at any point in time with next contact timeline mentioned

- maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads

- converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. influencer management - general contractors/class b+c architect/small builders*

- identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the customer master list

- visit relevant stakeholders at identified frequencies, generate leads which should be added to lms system

- educate about tile adhesive category and promote mykl brand amongst these stakeholders

- push for premium product range; drive participation in influencer program (if launched)

4. influencer management - tile contractors (verified, silver & gold)

- identify and onboard contractors basis potential & mykl current sales. profile the existing ones.

- meet contractors at the identified frequency to generate leads/business, add leads to lms system

- ensure share gain at competition contractors & higher usage of exclusive contractors through tile contractor program

- educate contractors about the premium range of products, drive usage

- service the contractors at sites within identified tat. first contact within 24 hours

- retention, addition and driving growth of silver & gold users from last year

5. customer complaint handling

- resolve complaints within 24 hour tat; involve technical services if needed

6. influencer management - tile masons

- enrol, verify, and engage high potential rishta users (500+ points scanned)

- conduct mason meets with select high potential masons and participate in promotional events

- address and resolve rishta-related user issues

7. reporting & documentation

- update daily activities as per drcp into the sfa app

• Experience

  2 - 7 Years

• No. of Openings

  10

• Education

  Post Graduate (M.B.A/PGDM : Marketing)

• Role

  Business Development Executive

• Industry Type

  Chemicals / PetroChemical / Plastic / Rubber / Glass / Paints

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office