Roles & Responsibilities:
Generating new business leads and opportunities
Collaborating with Regional Sales Managers to accelerate influx of business opportunities in the assigned territory.
Reaching out via phone/email/social media to connect with prospective customers.
Conducting secondary research into company financials, line of business, technology requirements, etc., to personalize prospecting efforts
Staying up to date with the latest content development industry trends & best practices
Competitor analysis & positioning against them
Delivering first-level Corporate Overview Presentations
Pre-qualification of business opportunities (Gauging- Budget, Authority, Need & Timeline)
Strategizing cross-functional campaigns to be conducted by BD & Marketing