roles and responsibilities:
- developing and implementation of the annual calendar of marketing activities in line with business strategy.
- write briefs (creative and media), devise brand communications and thereby align with key stakeholders and agencies (creative, media - atl / btl) for planning and execution of brand plan.
- brainstorm and develop ideas for marketing campaigns.
- manage various atl/btl initiatives to establish brand communication.
- analyze market trends and competitors’ activities to identify new opportunities and challenges
- conduct market research to find answers about consumer requirements, habits and trends.
- liaise with external vendors to execute promotional events and campaigns and manage vendor relationships.
- work closely with cross functional teams in a solution-oriented setup.
- strategizing, conceptualizing planning and executing social media strategies across all social media platforms - facebook, instagram, - - - twitter, youtube, linkedin to drive brand awareness, brand visibility, engagement and virality.
- planning and implementation of brand communications strategies, content creation and conceptualization of key messages.
skills and knowledge:
- work experience – 5-6 years
- creative with the ability to think out of the box.
- strong analytical skills & problem-solving proven ability to develop marketing strategies.
- excellent communication, interpersonal and presentation skills
- excels at execution and is also keen to strategize.
- aware of latest trends and best marketing practices.
- excellent microsoft word, power point, excel skills
- should be a team player, proactive, accountable and quick learner.