Key Responsibilities include:
Develop and execute integrated sales and marketing strategies that align with company objectives and drive measurable business outcomes
Design and manage multi-channel marketing campaigns, including digital advertising, social media, email marketing, content creation, and offline promotional activities
Build and manage the full sales pipelinefrom lead generation and qualification to nurturing prospects and closing deals
Track, analyze, and report on key performance indicators (KPIs) for both sales and marketing efforts, continuously optimizing campaigns and tactics for maximum ROI
Collaborate with cross-functional teams and manage relationships with external agencies, vendors, and partners to strengthen brand positioning and expand market reach
Conduct ongoing market research, competitive intelligence, and customer insights analysis to identify opportunities and inform strategic decisions
Engage directly with prospects and customers through consultative selling, product demonstrations, and relationship-building to drive conversions and revenue growth