An Assistant Branch Manager (ABM) supports the Branch Manager by overseeing daily operations, ensuring excellent customer service, driving sales, and supervising staff to meet performance goals, acting as a key link between employees and upper management in retail, banking, or service locations. Core duties involve managing operations (cash, security), staff training/mentoring, handling escalated customer issues, and ensuring compliance with policies and regulations.
Key Responsibilities
Operations Management: Oversee daily branch activities, manage cash/vault, ensure security, maintain facility standards, and act as backup manager when needed.
Customer Service: Resolve complex customer complaints, build strong relationships, and ensure a welcoming environment.
Staff Leadership: Recruit, train, coach, schedule, and evaluate branch personnel; foster team spirit and productivity.
Sales & Business Growth: Implement sales strategies, promote products/services, meet targets, and identify opportunities to expand the customer base.
Compliance & Risk: Ensure adherence to all laws, regulations, and company policies; implement fraud prevention measures.
Reporting & Analysis: Assist with budgets, analyze performance metrics, and generate reports for management.