social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.search engine optimization (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.mobile marketing - includes app-based, in-game, location-based and SMS marketing.affiliate marketing - where a business allows other businesses (Amazon & Flipkart affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.Develop and monitor campaign budgets.Plan and manage our social media platforms.Prepare accurate reports on our marketing campaigns overall performance.Coordinate with advertising and media experts to improve marketing results.Identify the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Work with your team to brainstorm new and innovative growth strategies.Oversee and manage all contests, giveaways, and other digital projects.