• social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as facebook, twitter, youtube and instagram.
• search engine optimization (seo) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• pay-per-click (ppc) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing - includes app-based, in-game, location-based and sms marketing.
• affiliate marketing - where a business allows other businesses (amazon & flipkart affiliates) to sell products on their website. the affiliate is paid commission for each customer brought to the website by their own marketing strategies.
• design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• develop and monitor campaign budgets.
• plan and manage our social media platforms.
• prepare accurate reports on our marketing campaign’s overall performance.
• coordinate with advertising and media experts to improve marketing results.
• identify the latest trends and technologies affecting our industry.
• evaluate important metrics that affect our website traffic, service quotas, and target audience.
• work with your team to brainstorm new and innovative growth strategies.
• oversee and manage all contests, giveaways, and other digital projects.