Vividhta Consulting

Faridabad, Haryana

Roles and ResponsibilitiesHandling social media platforms like Twitter, Facebook, Instagram, and LinkedIn etc.Create marketing and Social Media Campaigns and strategies.Manage Paid Ads for FB, Instagram and Linedln.Set up and optimize company pages within each platform to increase the visibility of the company's social content.Seeding of content into social networks to ensure virality of communicationMust be able to craft and write copy for social media and long form content for our brands.Responsible for preparing, owning and executing the day-to-day content calendar.Must be updated with the current social media trends, planning, and execution.Coordinate and work in pace with internal and external teams.Generate weekly and monthly reports for all major metricsQualificationsExcellent written and verbal communications skillsKnowledge of managing social media channels and basic ORM skillsExperience in creating branded content and ad copies for digital channels.Ability to work independently and in a team environment.

Company : HersheysPosition : Digital MarketingExperience : 3 Yrs- 4 YrsSalary : 8 K to 12 KLocation : MumbaiCandidate Preferred only from FMCG SectorJob Responsibilities :- Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.- Have a target based plan and work out RoI on all the promotions put together.- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkedin, etc) advertisements/campaigns eg. PPC, like campaigns etc.- Ideate and execute multiple online advertisement campaigns.- Have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.- Explore all the third party online platforms for listing of the brands.- Manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour. Finding the relevant keywords, most searched words in the category and daily hits etc.- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behaviour etc.- Managing all social media forums of all the brands and companies with regular posts and engagement campaigns.- Search engine optimization- Managing the website (basic functioning) with backend software.- Provide Campaign performance reporting and analysis like CTR, Conversion rate etc- Evaluating customer research/ market conditions & customer data- Strong understating of current digital marketing Concepts & Strategy / best practice- Analytical mindset & critical thinking- Identify leaders & influencers (Internal & External) & engage them in brand activities- Liaise with Marketing and Sales team to ensure brand consistency- Providing insights on the market updates!- Be available as a resource for Digital Senior Marketing Executive who need as