Digital Marketing Expert (FMCG Sector )

Vividhta Consulting

company : hersheys

position : digital marketing

experience : 3 yrs- 4 yrs

salary : 8 k to 12 k

location : mumbai

candidate preferred only from fmcg sector

job responsibilities :

- make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.

- have a target based plan and work out roi on all the promotions put together.

- develop and run paid and unpaid social media (fb, instagram, youtube, twitter, linkedin, etc) advertisements/campaigns eg. ppc, like campaigns etc.

- ideate and execute multiple online advertisement campaigns.

- have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.

- explore all the third party online platforms for listing of the brands.

- manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour. finding the relevant keywords, most searched words in the category and daily hits etc.

- develop a total understanding of online target audience and mindset modes. targeting the consumer by geography, pin code, age, gender, online behaviour etc.

- managing all social media forums of all the brands and companies with regular posts and engagement campaigns.

- search engine optimization

- managing the website (basic functioning) with backend software.

- provide campaign performance reporting and analysis like ctr, conversion rate etc

- evaluating customer research/ market conditions & customer data

- strong understating of current digital marketing concepts & strategy / best practice

- analytical mindset & critical thinking

- identify leaders & influencers (internal & external) & engage them in brand activities

- liaise with marketing and sales team to ensure brand consistency

- providing insights on the market updates!

- be available as a resource for digital senior marketing executive who need as

• Experience

  3 - 6 Years

• No. of Openings

  2

• Education

  Professional Degree

• Role

  Digital Marketing Expert

• Industry Type

  FMCG / Food / Beverages

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office