Digital Marketing Expert (FMCG Sector )

Company : Hersheys

Position : Digital Marketing

Experience : 3 Yrs- 4 Yrs

Salary : 8 K to 12 K

Location : Mumbai

Candidate Preferred only from FMCG Sector

Job Responsibilities :

- Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.

- Have a target based plan and work out RoI on all the promotions put together.

- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkedin, etc) advertisements/campaigns eg. PPC, like campaigns etc.

- Ideate and execute multiple online advertisement campaigns.

- Have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.

- Explore all the third party online platforms for listing of the brands.

- Manage research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour. Finding the relevant keywords, most searched words in the category and daily hits etc.

- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behaviour etc.

- Managing all social media forums of all the brands and companies with regular posts and engagement campaigns.

- Search engine optimization

- Managing the website (basic functioning) with backend software.

- Provide Campaign performance reporting and analysis like CTR, Conversion rate etc

- Evaluating customer research/ market conditions & customer data

- Strong understating of current digital marketing Concepts & Strategy / best practice

- Analytical mindset & critical thinking

- Identify leaders & influencers (Internal & External) & engage them in brand activities

- Liaise with Marketing and Sales team to ensure brand consistency

- Providing insights on the market updates!

- Be available as a resource for Digital Senior Marketing Executive who need as

• Experience

  3 - 6 Years

• No. of Openings

  2

• Role

  Digital Marketing Expert

• Industry Type

  FMCG / Retail

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office