Key ResponsibilitiesCategory Leadership & P&L OwnershipOwn end-to-end category P&L, driving revenue, margins, and inventory efficiencyDefine and execute category growth strategy across global marketsBuild and optimize product assortment, pricing, and promotions strategyDigital Merchandising & PersonalizationLead digital merchandising strategy across website, app, and all D2C channelsDrive AI-led personalization, recommendation engines, and dynamic merchandisingOptimize product discovery, navigation, search, and filtering experienceEnhance conversion rates, AOV, and customer engagement through data-driven merchandisingD2C Growth & Funnel OptimizationOwn end-to-end customer journey (Acquisition Conversion Retention) from a category lensCollaborate with growth & marketing teams to align campaigns, launches, and merchandising strategiesOptimize cart, checkout, and post-purchase journeys for higher conversionsProduct Development & Assortment StrategyLead product lifecycle management from ideation to launchIdentify global trends and drive new collections, designs, and innovationsDefine category mix across gemstones, diamonds, and price segmentsDevelop strategies for new product launches and exit of underperforming SKUsData, Analytics & AI IntegrationLeverage analytics, CDP, and customer insights to drive category decisionsBuild data-driven merchandising frameworks (A/B testing, cohort analysis, demand forecasting)Partner with product and data teams to implement AI/ML-based pricing, recommendation, and demand planning systemsCross-Functional LeadershipCollaborate with Product, Growth, Marketing, Supply Chain, and Design teamsLead and mentor category managers, merchandisers, and analystsDrive alignment across global business teams and leadership stakeholdersMarket & Competitive IntelligenceTrack global jewelry trends, competitor strategies, and pricing benchmarksIdentify market opportunities and white spaces for category expansionDevelop counter-strategies to stay ahead in the luxury D2C spaceQualifications & Experience12-18 years of experience in Category Management / Digital Merchandising in D2C / E-commerce / Luxury RetailProven track record of owning category P&L and scaling online businessStrong experience in digital merchandising, personalization, and recommendation systemsDeep understanding of luxury / jewelry / fashion categories (preferred)Experience working with data analytics, AI/ML, and customer insights platformsStrong exposure to global markets and D2C business modelsKey SkillsCategory Strategy & P&L ManagementDigital Merchandising & PersonalizationD2C Growth & Funnel OptimizationData Analytics & AI-driven Decision MakingProduct Development & Assortment PlanningStakeholder & Team Leadership