Key Responsibilities:Plan, set up, manage, and optimise Google Ads campaigns across Search, Display, Performance Max, and YouTube.Conduct keyword research, competitor analysis, audience targeting, and campaign planning.Monitor and optimise campaigns based on CPC, CPL, CTR, conversion rate, and ROAS.Manage lead generation campaigns and work towards improving lead quality and conversion.Analyse campaign performance using Google Ads, Google Analytics, and Google Search Console.Set up and monitor conversion tracking, pixels/tags, and campaign attribution.Prepare regular performance reports and provide insights for improving campaign results.Coordinate with the content, design, and admissions/sales teams for effective campaign execution.Stay updated with Google Ads trends, new features, bidding strategies, and industry best practices.