ob DescriptionMANDATE:1- Experience: 10+ years in Retail banking- CASA with Team Handling2- Qualification: Graduation mandatory3. Should not Exceed above 45 Years of ageThis role involves managing the financial and non-financial responsibilities of a branch, ensuring compliance, and leading a team to achieve business targets.Financial ResponsibilitiesDevise an action plan for the branch to meet liability business targets, including CASA book size, yield, fee-based income, and business quality.Effectively manage the sales and service environment of the branch.Actively identify and establish business relationships with retail customers.Strategize sales direction for cross-selling and sales planning, monitor and improve sales productivity.Organize various sales campaigns and promotions.Achieve business targets on book size, yield, fee-based income, and customer quality.Lead the branch team to achieve profit targets.Support an environment that promotes a welcoming, significant, and engaging customer experience.Non-Financial ResponsibilitiesCoordinate with BOSM and team leaders for business development.Adopt a customer-centric approach and deepen customer relationships.Supervise daily branch functions, including vault, drawer, and ATM balancing.Oversee teller and customer service duties, assist with customer transactions.Provide guidance and support for new product launches.Ensure business turnaround time superior to competition, in line with bank standards.Monitor and control the cost of acquisition of local sales channels/FOS and branch expenditures.Manage branch administration and ensure ethical practices in acquisition and servicing.Monitor branch performance weekly in terms of business targets achieved.Responsible for efficient operations, customer service, and marketing for all retail banking products.Develop alternative channels for CASA business sourcing.Proactively seek solutions that benefit the customer and the bank.People ManagementPlan manpower for branch staff and conduct performance appraisals.Improve staff efficiency and productivity, including turnaround time.Ensure the team is committed and customer-focused.Achieve high employee satisfaction and retain good performers while managing attrition through motivation and job satisfaction.Identify and execute actions related to business growth.Train branch staff periodically on new products, features, and competition.Assist in devising and implementing a customer acquisition and retention program.Compliance & Risk ResponsibilitiesAdhere to regulatory compliance, bank policies, procedures, and code of conduct.Ensure no third-party disclosure of bank information in any form.Address critical issues and potential conflicts candidly and timely.QualificationGraduate, preferably Post Graduate/MBA.Relevant Experience10+ years of banking experience.Functional CompetenciesExperience in heading a branch with responsibility, overseeing daily operations, and ensuring service quality standards are maintained.Knowledge of branch banking compliance and processes.Behavioral CompetenciesSelling and negotiation skills.Clear communication and motivation skills.Enhances customer experience.Team management with leadership skills.