Job Role & Responsibility:
— Develop and implement effective social media strategies to enhance brand awareness and
engagement across platforms (Facebook, Instagram, LinkedIn, YouTube).
— Create and schedule high-quality, engaging content tailored to each platform.
— Manage and monitor social media accounts, responding to comments and queries promptly while
maintaining a professional tone.
— Analyze performance metrics and generate reports to assess the effectiveness of campaigns,
identifying areas for improvement.
— Stay updated on social media trends, tools, and best practices to keep strategies innovative and
effective.
— Collaborate with cross-functional teams, including content creators, designers, and marketing, to
ensure cohesive brand messaging.
— Use AI tools for analytics, content scheduling, and social listening to improve efficiency and
results.
— Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.
Skill & Knowledge:
— Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) and
their respective audiences.
— Proficiency in using social media management tools (., Hootsuite, Buffer) and analytics tools
(Google Analytics, platform-specific insights).
— Knowledge of SEO principles and how they integrate with social media strategies.
— Ability to interpret data to refine strategies and achieve KPIs.
— Creative mindset with excellent writing, editing, and visual content skills.
— Knowledge of trends and developments in digital marketing and social media.
Social Media Manager Qualification:
— Proven experience as a Social Media Manager or a similar role.
— Bachelor€™s degree in Marketing, Communications, or a related field.
— 3-5 years of hands-on experience managing social media platforms.
— Certifications in digital marketing or social media strategies are a plus.
Experience
4 - 5 Years
No. of Openings
4
Education
Post Graduate (M.B.A/PGDM)
Role
Social Media Optimization Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office