Social Media Optimization Specialist Job Vacancies in Vadodara

Develop and implement social media strategies that are aligned with client goals andobjectives. Create and curate engaging and compelling social media content, including graphics,videos, and text. Manage social media accounts, including content creation, publishing, andcommunity management. Stay up-to-date with the latest social media trends and best practices, and makerecommendations to improve client social media strategies. Analyze social media performance using social media management tools andtechniques to track and report on progress. Collaborate with the content team to create content that is optimized for social media. Monitor and report on social media analytics and user behavior to identifyopportunities for improvement. Running company social media advertising campaigns

Develop marketing strategies that align with the organization's business goals Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct market research and analyze trends to identify new opportunities and improve campaign performance Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up-to-date with emerging digital marketing trends and technologies.Help sales team to improve sales

SEOWeb Planet Solutions is a professional Digital Marketing Company in Vadodara, Gujarat India. We are a medium between you and the world, in force since 2010. We at SEO Web Planet Solutions offer comprehensive web solutions and services, including Search engine Optimization (SEO), Local SEO, Social Media Marketing(SMM), Mobile App Promotion, Pay-Per-Click (PPC), Online Reputation Management, E-Commerce web solutions, Web Designing, Website Maintenance, Website Promotion, Multimedia Presentation.We are looking for an Experienced SEO/ SMM Executive with 2 to 3 years of experience in the same field. Candidates from Gujarat should only apply for the job as we are looking for full-time in-house resources.Responsibilities: Strong knowledge of SEO best practices, algorithms, and ranking factors.Conduct thorough keyword research to identify relevant and high-traffic keywords.Analyze keyword competition and trends to optimize content strategy.Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed.Improve internal linking structure and site navigation for better user experience.Optimize website architecture and mobile-friendliness for search engines.Excellent understanding of on-page and off-page SEO techniques.Optimize website content, meta titles, descriptions, and headers for targeted keywords.Solid understanding of HTML, CSS, and website architecture.Strong analytical and problem-solving skills.Ability to work independently and manage multiple projects simultaneously.Monitor and analyze website performance using tools like Google Analytics, Google Webmaster and SEO Tools.Conduct competitor analysis to identify opportunities and threats.Benchmark against industry competitors and adapt strategies accordinglyPPC, Social Media, and Email Marketing knowledge will be an added advantage. Knowledge of WordPress/Shopify/e-commerce platforms will be a plus point.

Duties/Responsibilities:-Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google AdWords, Facebook Ads Manager, and Google Shopping Ads-Oversee growth in performance to meet clients business goals and strategies.-Manage the platforms daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return-Map ad formats to advertising objectives-Plan and Optimize landing page testing-Report on key performance indicators and lead generation initiatives-Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.-Collaborate with marketing teams to discover, test data-driven ways to optimize performance-Build Budget Recommendations & media plans-Document campaign evolution to monitor the overall performance and identify best practices.-Present account reviews internally as well as to clients over client reporting calls.-Explore new opportunities to grow campaigns more efficiently and effectively-Ensure a data-led approach to all activity, creating a clear test & learn strategyRequired Skills/Abilities:-At least 2 years of experience in running media campaigns within an agency or affiliate environment.-3+ years of relevant experience with focus on content development & marketing-Bachelors Degree or Diploma in Digital Marketing.-Have previous experience of handling Ad campaigns.-Have strong liaising, reporting and communication skills.-Have a strong working knowledge of Google AdWords, Social Media Ads, Programmatic, App-Install and Native Banner ads.-Expertise in creating content for different digital platforms.-Strong organizational and analytical skills, and a very good eye for detail.-A good, confident grasp of the MS Office suite, Excel in particular-A good head for numbers and working with large sets of data-A good understanding of Business, B2B and B2C models-A strong desire to compete and a drive to succeed