Social Media Optimization Specialist Fresher Jobs in Visakhapatnam

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of companys social contentModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

This job requires collaborating with the marketing team to develop growth strategies, managing social media platforms, communicating with customers, ensuring brand guidelines compliance, tailoring marketing strategies to customer needs, and providing financial solutions. Key skills include excellent communication, proficiency in social media apps, research abilities, strong writing, and meeting deadlines. A bachelor's degree in Arts, Commerce, Business Administration, or Engineering is required. The job offers learning and growth opportunities, competitive compensation, and an interdisciplinary work experience in digital marketing and finance.Key Takeaways- Collaborate with marketing team to develop growth strategies- Manage social media platforms and maintain active online presence- Communicate with customers through various digital channels- Ensure adherence to brand guidelines for marketing materials- Tailor marketing strategies to customer preferences and needs- Provide financial solutions and foster positive customer experience- Require excellent communication skills, proficiency in social media, research abilities, and strong writing

Roles and ResponsibilitiesPlanning digital marketing campaigns, including web, email, social media and display advertisingMaintaining our social media presence across all digital channels including Google Ads and Facebook AdsBe well versed with entire Google Ads and Facebook Ads suiteMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsPlan, execute, and measure experiments and conversion tests