PPC Expert Graduate Jobs in Kolkata

Role: PPC ManagerExperience: 8+ YearsDepartment: Digital Marketing / Performance MarketingEmployment: Type Full-TimeReporting To: Head of Marketing / Digital Marketing LeadSalary Range: 9.5 LPA to 12 LPARole Overview We are looking for an experienced PPC Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AIpowered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.Key Responsibilities1. Campaign Strategy & Planning Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.4. AI Implementation in Day-to-Day PPC Work Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation. Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations. Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.5. Tracking, Analytics & Reporting Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.6. Optimization & Growth Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AIsupported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.7. Team & Stakeholder Coordination Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.Required Skills & Experience 8+ years of hands-on experience in PPC, paid media, or performance marketing. Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads. Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, pixel/tag implementation, and CRM integrations. Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms in day-to-day marketing workflows. Ability to implement AI for campaign research, ad copy testing, reporting automation, audience insights, competitor analysis, and productivity improvement. Strong understanding of lead generation, ecommerce, B2B, B2C, SaaS, EdTech, and service-based campaign models. Ability to manage medium to large advertising budgets with performance accountability. Excellent analytical, reporting, problem-solving, and campaign audit skills. Strong knowledge of ad copywriting, landing page optimization, funnel strategy, and creative testing. Experience in campaign forecasting, media planning, performance audits, and ROI optimization.Preferred Qualifications Google Ads certification preferred. Meta Blueprint certification will be an added advantage. Experience in EdTech, IT services, B2B lead generation, SaaS, ecommerce, or agency campaigns preferred. Experience handling national and international campaigns will be an added advantage. Prior experience in team mentoring or client-facing performance reviews is preferred. Experience using AI tools for PPC optimization, reporting, workflow automation, and strategic planning will be an added advantage.Key Performance Indicators Lead volume and lead quality improvement. Cost per lead and cost per acquisition control. Return on ad spend and revenue impact. Conversion rate improvement across campaigns and landing pages. Budget utilization and reduction in wasted ad spend. Campaign scalability and performance consistency. Quality of reporting, insights, and optimization recommendations. Effective adoption of AI tools to improve productivity, reporting speed, and campaign optimization quality

Arobit Business Solutions Pvt Ltd is a leading IT and Marketing service provider with over 13 years of experience. We cater to various government sectors and SMEs, including start-ups and small-scale businesses. Our diverse range of services in Digital Marketing includes services of SEO, SMM, ORM, and Performance Marketing.We are seeking a dedicated and responsible team member to join our Digital Marketing Team. The ideal candidate will have expertise in setting up, running, and optimizing Meta Ads and Google Ads. Experience with LinkedIn Ads is a plus.Key Responsibilities:- Conceptualize and prepare ad creatives, including static images and video ads.- Develop landing pages, website artwork, and project communication taglines.- Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations.- Use hyperlocal data to strategize for local markets.- Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn).- Design and execute creative changes mid-campaign in real-time.- Optimize landing pages and audit lead feedback.- Plan, execute, and measure experiments and conversion tests.- Develop social media accounts and content to generate traffic and engagement.- Conduct market research and competitor analysis to identify trends and technologies.Required Skillsets:- Understanding of the graphics and video creation process.- Knowledge of marketing content requirements.- Strong copywriting and caption writing skills.- Excellent communication skills for team collaboration and client communication.- Availability on phone/WhatsApp during non-office hours.Skills & Qualifications:- 1+ years of experience in a similar marketing/branding role preferred.- Knowledge of SMM & Digital Ads.- Experience with digital marketing software: Meta Ads, Google Ads.- Attention to detail and the ability to analyze data and trends.- Bachelors degree or higher in Business Administration.- In-depth knowledge of social media platforms, best practices, and website analytics.Competencies:- Good communication skills.- Smart and presentable.- Creativity and attention to detail.- Honesty and integrity.- Ability to analyze market trends and consumer psychology.- Self-starter with a can-do attitude.- Consistency and neatness in design outputs.Interested candidates may send their CVs to careers@arobit.com

The Job OverviewWe are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. Minimum experience we are looking for is more than 5 years. Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.ResponsibilitiesBelow are some of the responsibilities a Google Ads expert is expected to assume in their position:Manage all aspects of Google Ad campaignsCreate and optimize ad campaigns and paid search landing pagesAnalyze and optimize ad campaigns to increase return on investment (ROI)Use Google Ads to drive a variety of online marketing campaignsAnalyze and optimize pay-per-click (PPC) campaigns to increase ROIManage and optimize display campaigns across multiple devicesDevelop PPC strategies to increase online visibilityCollaborate with a team of marketers and create a best possible way to revenue generation for the brand. Leads churning strategy for generating leads from all over world to create impactful revenue Job Qualifications and Skill SetsBelow are the qualifications expected of a Google Ads expert:A degree in digital marketing or a related business fieldIn-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google AnalyticsAn understanding of search engine optimization (SEO) and search engine marketing (SEM)Google Ads certification Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

We have vacant of 3 Digital Marketing Expert Jobs in Kolkata Experience Required : 2 Years Educational Qualification : Other Bachelor Degree Skill Digital Marketing Executive etc.