Key Responsibilities & DutiesInfluencer Identification & Prospecting:Research, identify, and map micro-, nano-, and macro-influencers across Instagram, YouTube, and digital platforms aligned with our brand aesthetics and audience demographics.Maintain and update a structured influencer database with key metrics (follower count, engagement rate, audience demographics, contact details).Outreach, Negotiation & Campaign Execution:Draft compelling DM/email outreach pitches to initiate contact with influencers and talent management agencies.Assist in negotiating collaboration terms, deliverables, and usage rights for barter, gifting, or paid partnerships under supervisor guidance.Coordinate logistics for sample dispatches, PR gifting kits, and property stay invitations, tracking deliveries to ensure smooth execution.Content Tracking & Quality Assurance:Review creative briefs with influencers to ensure brand guidelines, product highlights, and key messaging points are clear.Monitor influencer posts, stories, reels, and videos to ensure deliverables are posted on time with correct tags, hashtags, and discount codes.Archive all creator content, user-generated content (UGC), and rights-cleared assets into a centralized media library for brand use.Performance Analytics & Reporting:Track and record campaign metrics including reach, impressions, engagement rates, website clicks, and code conversions.Prepare weekly and monthly campaign summary decks highlighting top-performing creators, ROI, and content takeaways.