Position - Search Engine OptimizationExperience - 02 - 05 yearsAnnual Salary - 3.00 LPA - 3.60LPASummaryA Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO specialist will develop content to include keywords or phrases in order to increase traffic to the website. SEO specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic.Key Requirements:Prior experience in content marketing, content growth and SEOWorking knowledge of search engine optimization practicesOutstanding ability to think creatively, strategically, and identify and resolve problemsExcellent verbal and written communication skillAbility to work within a team and independentlyFamiliarization Google analyticsExperience with website optimization toolsStrong organizational, time management, and analytical skillsResponsibilities:Reviewing and analyzing client sites for areas that can be improved and optimizedPreparing detailed strategy reportsIdentifying powerful keywords to drive the most valuable trafficRunning PPC campaignsWriting powerful calls-to-action to convert visitorsFilling websites and other content with effective keywordsWriting effective SEO content for blogs, websites and social media accountsDeveloping link building strategies>Analyzing keywords and SEO techniques used by competitorsKeeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelinesCompiling and presenting SEO guidelinesSoft Skills:Critical Thinking. Speaking & Writing Ability.Technical & Programming Skills. Analytics Skills.Excel Skills. Motivation & Adaptability.A Sense of Humor.Technical Skills:A strategic perspectiveOn-page SEOOff-page SEOContent marketingAnalysis and insightBrand Management