The content writer must understand web writing, SEO best practices, and brand-centered storytelling. They will craft various content types including website copy, blog posts, social posts, and product descriptions that address our target audiences and promote the brand. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.ResponsibilitiesWrite content that promotes our products and services which is based on competition analysis.Researching and writing high-quality content like product descriptions, user manuals, website content, etc.Optimizing content for search engines using keywords, meta tags, and other SEO techniquesCollaborating with other teams like designers and developers to align content with the companys brandMeasuring the contents success by tracking KPIs like website traffic and conversionsCreating and executing a content and social media calendarReviewing, editing, and proofreading content. Follow the standard approval method and maintain the report of the content generated.Conduct in-depth research and convey findings with accuracy, always try to develop better content than competitors, and perform regular content analysis of the competitors.Revise, edit, and take due approval of the content before publicationStay current on marketing and general industry trends to augment content development.Must align with different marketing approaches and channels to generate platform-specific content.Should make a strategy and execute content marketing.Work with content strategists to build editorial calendars.Collaborate with team members to ensure alignment and consistency in branding, style, and messaging.Must be open to accepting new challenges and responsibilities.