This role requires a dedicated resource to focus on converting marketing-qualified leads through personalized outreach, email nurturing campaigns, and relationship building. A junior-level specialist with the above skills and experience profile will be well suited to drive results in this role.Job Title: Demand Generation SpecialistRole & Responsibilities: Prepare visually impressive and appealing mailers and digital campaigns. Develop and execute accurate campaigns in the B2B space for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot, etc. application having taken the time to understand the campaign objectives. Develop and execute campaigns. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis Ability to write creative email content for high target prospects Connect with prospects on LinkedIn with hyper personalized messaging to position SMARTe with consultative approach LinkedIn marketing to build awareness across prospects in your LinkedIn network Put enterprise thinking first, connect the role's agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders. Maintain all data and update management systems for various campaigns. Adhere to lead targets Analyze systems, recommend improvements to all campaigns, and prepare appropriate reports.Desired Experience: Excellent verbal and written communication skills Strong analytical skills Strategic thinker and ability to offer marketing solutions to activate seasonal marketing strategy. -The role requires you to have strong strategic, creative and organizational skills, and a passion for deriving insight from data.Academic Background: Ideal fit would be a candidate with Bachelor's degree or with an MBA in Business or Marketing Candidates with inside sales, lead generation or email marketing background