Content Specialist Job Vacancies in Ludhiana

Job SummaryWe are looking for a creative and trend-savvy Social Media Content Creator to develop engaging content that builds brand awareness, drives engagement, and supports marketing goals. The ideal candidate has strong storytelling skills, understands platform trends, and can create compelling content across multiple social channels.Key ResponsibilitiesContent CreationCreate original, engaging content (videos, reels, graphics, carousels, captions, stories) for platforms such as Instagram, TikTok, LinkedIn, Facebook,YouTube,Write compelling copy tailored to each platformDevelop short-form and long-form video contentContent Strategy & PlanningCollaborate with the marketing team to develop monthly content calendarsIdentify trends, viral content opportunities, and platform updatesAlign content with brand voice and marketing campaignsCommunity EngagementMonitor comments, messages, and mentionsEngage with followers and build online community relationshipsRespond to inquiries in a timely and professional mannerPerformance TrackingTrack and analyze content performance (reach, engagement, growth, conversions)Generate performance reports with insights and optimization recommendationsConduct A/B testing to improve resultsCollaborationWork with designers, videographers, and marketing teamsCoordinate with influencers and brand partners (if applicable)Stay updated on social media best practices and emerging toolsQualification RequiredBachelors degree in Marketing, Communications, Media, or related field (or equivalent experience)13+ years of experience in social media content creationStrong writing and storytelling skillsProficiency in tools such as Canva, Adobe Creative Suite, CapCut, or similarBasic video editing and graphic design skillsFamiliarity with social media analytics tools

Looking for only Local Candidates.Responsibilities Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Monitor daily performance metrics to understand SEO strategy performance Write compelling and high-quality website content, including blog posts and page descriptions Update content and website links for maximum optimization and search engine rankings Must have knowledge about Social Media Accounts

1. Keep up with the latest social media technology/platforms.2. Manage database & content of colleges & events via Excel sheets.3. Make weekly/monthly reports of all our social media handles.4. Manage the growth of all our social media handles and form social media strategies.5. Keep a constant eye/stalking on social media chatter to track trending topics and create posts around them to optimize engagement.