Location - Mangalore, KarnatakaKey Roles & Responsibilities Establish brand positioning, identify target audiences, and develop marketingplans with specific objectives across different channels and segments Lead the execution of marketing programs, leveraging internal support anddriving collaboration Analyse customer insights, consumer trends, market analysis, and marketing bestpractices to build successful strategies Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics Better understanding of product and brand marketing and are up-to-date with the latest trends and best practices in digital marketing, inbound marketing and content marketing. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Assist Sales team with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel Thorough understanding of the international digital marketing landscape and best practices especially regarding the US marketExperience Proven success in developing marketing plans and campaigns in International Market Excellent written and verbal communication skills Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Proficiency with online marketing and social media strategy Proven ability to develop brand and marketing strategies Minimum 7+ years of proven industry experience