Marketing Manager

Access Research Labs

location - mangalore, karnataka

key roles & responsibilities

• establish brand positioning, identify target audiences, and develop marketing

plans with specific objectives across different channels and segments

• lead the execution of marketing programs, leveraging internal support and

driving collaboration

• analyse customer insights, consumer trends, market analysis, and marketing best

practices to build successful strategies

• partner with email, performance marketing, and web teams to design, test, and

evolve lead-nurturing tactics

• better understanding of product and brand marketing and are up-to-date with the

latest trends and best practices in digital marketing, inbound marketing and content

marketing. • manage content and updates for customer and internal touch points, establish

budget guidelines, participate in events, document business processes, and provide

sales support

• present ideas and final deliverables to internal and external teams, and

communicate with senior leaders about marketing programs, strategies, and

budgets

• assist sales team with lead generation, industry fitments as well as through sales

kits and various collaterals such as testimonials, case-studies to better the

conversion funnel

• thorough understanding of the international digital marketing landscape and best

practices especially regarding the us market

experience

• proven success in developing marketing plans and campaigns in international

market

• excellent written and verbal communication skills

• strong project management, multitasking, and decision-making skills

• metrics-driven marketing mind with eye for creativity

• proficiency with online marketing and social media strategy

• proven ability to develop brand and marketing strategies

• minimum 7+ years of proven industry experience

• Experience

  6 - 12 Years

• No. of Openings

  1

• Education

  B.B.A, M.B.A/PGDM, Any Bachelor Degree

• Role

  Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office