Social Media Manager

- identify target audience segments and create tailored content strategies to boost engagement, awareness, and conversions.

- plan integrated content campaigns around product launches, seasonal promotions, and brand storytelling initiatives.

- create and maintain a content calendar ensuring timely, consistent, and relevant posts.

- engage actively with the online community — respond to messages, comments, and feedback to strengthen customer relationships.

- conceptualize and brief creative teams on compelling content ideas, including product features, usage tips, recipes, and lifestyle integrations.

- collaborate with designers, videographers, and content creators to produce engaging visuals, videos, reels, and stories.

- strategize and execute targeted social media campaigns to boost product visibility and drive sales.

- align digital campaigns with broader marketing initiatives for maximum impact.

- monitor and analyze content performance using platform analytics and reporting tools.

- identify trends, insights, and audience behaviors to refine future strategies.

- use storytelling techniques to build strong emotional connections with audiences.

- maintain a consistent and authentic brand voice across all digital touchpoints.

- stay ahead of emerging trends in digital marketing, social media, and fmcg branding.

- experiment with new content formats, tools, and platform features to keep the brand fresh and engaging.

- benchmark against competitors and industry leaders to drive innovation.

- work closely with the marketing, design, and sales teams to ensure cohesive brand communication.

- lead brainstorming sessions and guide content creators to execute campaigns effectively.

- coordinate with external agencies, influencers, and media partners when required.

• Experience

  1 - 4 Years

• No. of Openings

  1

• Education

  Graduate (B.A, B.C.A, B.B.A, B.Com)

• Role

  Social Media Strategist

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.