Resposibilities:Craft social media strategies for VRO-s social media platforms like Instagram, YouTube, LinkedIn & X - Create content calendar across platforms & manage posting - Craft & Manage campaigns on META Ads & Google Ads (Understanding of SEO & targeting).Qualifications:- Bachelor-s degree in Marketing, Communications, Media Studies, or a related field - Experience in managing social media in men-s fashion, grooming, fitness, lifestyle brands OR have worked with an Agency/ Ecom marketplace. - Managed content & build strategy for social media platforms like Instagram, YouTube, LinkedIn & X - Experience creating lifestyle or culture-led content, Meme marketing - Growth mindset & self-starter - Good cultural judgement - knows what fits and what doesn-t - Organised, reliable, and execution-focused. Prefer clarity over chaos. - Strong communication & negotiation skills(Bonus):- Shoot and edit reels and short-form videos (phone is fine) - On-camera comfort (vox-pop, casual interviews, conversations) - Familiar with AI tools for content production- Manage end-to-end Influencer collaborations (barter+paid) - Assist the Marketing lead in execution of events, brand IPs & partnerships - Track & maintain content performance reports for real time content optimisations