Resposibilities:
Craft social media strategies for VRO-s social media platforms like Instagram,
YouTube, LinkedIn & X
- Create content calendar across platforms & manage posting
- Craft & Manage campaigns on META Ads & Google Ads (Understanding of SEO &
targeting).
Qualifications:
- Bachelor-s degree in Marketing, Communications, Media Studies, or a related field
- Experience in managing social media in men-s fashion, grooming, fitness, lifestyle
brands OR have worked with an Agency/ Ecom marketplace.
- Managed content & build strategy for social media platforms like Instagram,
YouTube, LinkedIn & X
- Experience creating lifestyle or culture-led content, Meme marketing
- Growth mindset & self-starter
- Good cultural judgement - knows what fits and what doesn-t
- Organised, reliable, and execution-focused. Prefer clarity over chaos.
- Strong communication & negotiation skills
(Bonus):
- Shoot and edit reels and short-form videos (phone is fine)
- On-camera comfort (vox-pop, casual interviews, conversations)
- Familiar with AI tools for content production
- Manage end-to-end Influencer collaborations (barter+paid)
- Assist the Marketing lead in execution of events, brand IPs & partnerships
- Track & maintain content performance reports for real time content optimisations