job description - seo specialist
- develop optimization strategies that increase the company's search engine results rankings.
- research seo keywords to use throughout the company's website and marketing materials.
- set measurable goals that demonstrate improvement in marketing efforts like generating leads.
- monitor daily performance metrics to understand seo strategy performance.
- efficiently communicate with other marketing professionals to align goals.
- collaborate with others within the marketing department to manage seo strategy.
- write compelling and high-quality website content, including blog posts and page descriptions.
- update content and website links for maximum optimization and search engine rankings.
- understanding of search engine algorithms and ranking methods.
- experience with seo industry programs, such as google analytics etc.
- knowledge of keyword research and data mining tools.
- able to complete competitive analysis of other companies within the industry.
- excellent written and verbal communication skills.
- comfortable analyzing high volumes of data on a daily basis and familiarity with wordpress.
- experience with other aspects of marketing, such as customer growth, branding and promotion.