performance marketing role- board infinity
job description:
• daily optimisation of ads such as target audience & measuring effectiveness of the ads
• produce periodic reports for management and further analysis the data
• assisting in the formulation of strategies to increase campaign efficiency
• launch optimized online adverts through google adwords, facebook to generate leads
• optimise ads to increase conversions and reduce cpl
• suggest and recommend changes in creatives and banners to improve results
• provide ideas & collaborate with designers to improve ad experience
• coordinate with various team members to achieve set targets
• creating plans and objectives for campaigns
skills required:
• understanding of digital marketing concepts and practices
• knowledge of web analytics tools like google analytics
• good content writing and communication skills
• knowledge about ad platforms like facebook & google ads
• knowledge of ms office and excel (vlookup/pivot/text-to-column/deduplication/filter/ sorting)
• planning, problem solving, and decision-making skills
• time management and project management skills
• basic understanding of seo and landing page