we are seeking a performance marketing specialist to join our dynamic team in india. this role requires a strategic thinker with a proven track record in driving performance through digital marketing initiatives. the ideal candidate will have extensive experience in managing and optimizing marketing campaigns to achieve measurable results.
responsibilities
develop and implement performance marketing strategies across various digital channels including ppc, seo, social media, and email marketing.
analyze and report on campaign performance metrics, leveraging data to optimize campaigns and drive conversions.
collaborate with cross-functional teams including product, design, and sales to align marketing strategies with business goals.
manage budgets for performance marketing campaigns and ensure efficient allocation of resources to maximize roi.
stay updated on industry trends and emerging technologies to continuously improve marketing strategies.
skills and qualifications
8-10 years of experience in performance marketing or a related field.
proficiency in digital marketing tools and platforms such as google ads, facebook ads manager, google analytics, and seo tools.
strong analytical skills with the ability to interpret data and make data-driven decisions.
experience with a/b testing and conversion rate optimization techniques.
excellent communication and collaboration skills to work effectively with various stakeholders.