Opening For Performance Marketing Head

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ Chandigarh

Required Qualifications & Experience

• MBA / PGDM in Marketing / Digital / Strategy (preferred)

• 10–15+ years of experience in Performance Marketing & Brand Leadership

• Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred

• Strong exposure to India + International markets

• Proven track record of scaling brands with measurable ROI

Key Skills & Competencies

• Performance Marketing (Google, Meta, Marketplaces)

• Brand Strategy & Storytelling

• Data Analytics & Decision Making

• Leadership & Cross-functional Collaboration

• Budgeting & Financial Acumen

• Creativity + Commercial Mindset

• High ownership and execution discipline

The Head – Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.

The role balances brand storytelling + data-driven performance to scale business growth sustainably.

Key Responsibilities

1. Performance Marketing & Growth

• Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms

• Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)

• Design and execute growth funnels (awareness → conversion → retention)

• Manage monthly, quarterly, and annual performance targets aligned with revenue goals

• Lead A/B testing, audience segmentation, retargeting, and attribution models

2. Brand Strategy & Positioning

• Define and own the brand vision, tone, and narrative across all touchpoints

• Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications

• Build long-term brand equity while supporting short-term performance goals

• Lead brand launches, rebranding initiatives, and campaign storytelling

3. Campaign Planning & Execution

• Plan and execute integrated marketing campaigns (Digital + ATL + BTL)

• Collaborate with Sales, NPD, E-commerce, Export & Corporate teams

• Oversee creative strategy for ads, videos, influencers, content, and collaterals

• Manage product launches, festive campaigns, trade marketing & exhibitions

4. Analytics, Reporting & Insights

• Own marketing dashboards, KPI scorecards, and growth reports

• Translate data into actionable insights for leadership decision-making

• Monitor market trends, competitor benchmarking, and consumer behavior

• Present monthly performance reviews to Leadership / MD / Board

5. Team Leadership & Agency Management

• Build and lead high-performance internal teams (Performance, Content, Design, Branding)

• Manage external agencies, influencers, creative partners, and vendors

• Coach team members on execution excellence and strategic thinking

• Set KRAs, review performance, and drive accountability culture

6. Budget & ROI Ownership

• Own and optimize annual marketing budgets

• Ensure cost efficiency, ROI maximization, and spend transparency

• Balance brand investment vs performance output

Key KPIs

• ROAS / CAC / CPL

• Revenue & Lead Growth

• Brand Recall & Engagement Metrics

• Conversion Rate Optimization

• Market Share Growth

• Campaign Effectiveness Score

• Team Performance & Delivery Timelines

• Experience

  10 - 15 Years

• No. of Openings

  2

• Education

  Post Graduate (M.B.A/PGDM)

• Role

  Performance Marketer

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Chandigarh