Performance Marketer Jobs

Role: PPC ManagerExperience: 8+ YearsDepartment: Digital Marketing / Performance MarketingEmployment: Type Full-TimeReporting To: Head of Marketing / Digital Marketing LeadSalary Range: 9.5 LPA to 12 LPARole Overview We are looking for an experienced PPC Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AIpowered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.Key Responsibilities1. Campaign Strategy & Planning Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.4. AI Implementation in Day-to-Day PPC Work Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation. Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations. Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.5. Tracking, Analytics & Reporting Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.6. Optimization & Growth Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AIsupported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.7. Team & Stakeholder Coordination Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.Required Skills & Experience 8+ years of hands-on experience in PPC, paid media, or performance marketing. Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads. Advanced knowledge of GA4, Google Tag Manager, conversion tracking, remarketing, pixel/tag implementation, and CRM integrations. Practical knowledge of using AI tools such as Claude, ChatGPT, Gemini, Perplexity, and similar platforms in day-to-day marketing workflows. Ability to implement AI for campaign research, ad copy testing, reporting automation, audience insights, competitor analysis, and productivity improvement. Strong understanding of lead generation, ecommerce, B2B, B2C, SaaS, EdTech, and service-based campaign models. Ability to manage medium to large advertising budgets with performance accountability. Excellent analytical, reporting, problem-solving, and campaign audit skills. Strong knowledge of ad copywriting, landing page optimization, funnel strategy, and creative testing. Experience in campaign forecasting, media planning, performance audits, and ROI optimization.Preferred Qualifications Google Ads certification preferred. Meta Blueprint certification will be an added advantage. Experience in EdTech, IT services, B2B lead generation, SaaS, ecommerce, or agency campaigns preferred. Experience handling national and international campaigns will be an added advantage. Prior experience in team mentoring or client-facing performance reviews is preferred. Experience using AI tools for PPC optimization, reporting, workflow automation, and strategic planning will be an added advantage.Key Performance Indicators Lead volume and lead quality improvement. Cost per lead and cost per acquisition control. Return on ad spend and revenue impact. Conversion rate improvement across campaigns and landing pages. Budget utilization and reduction in wasted ad spend. Campaign scalability and performance consistency. Quality of reporting, insights, and optimization recommendations. Effective adoption of AI tools to improve productivity, reporting speed, and campaign optimization quality

WE'RE HIRING PERFORMANCE MARKETING SPECIALIST Location: Kolkata On-site Employment: Full-time Salary: No bar for the right candidateAbout the RoleSolve Axis is looking for a Performance Marketing Specialist to manage and scale paid acquisition across our growing portfolio of brands, including SolveLegalX, SolveGlobalX, OK Acquired, and Solve Desk.The ideal candidate should be hands-on with Google Ads & Meta Ads, data-driven, and capable of turning advertising spend into measurable business growth.Key Responsibilities Plan, execute, optimize & scale Google and Meta campaigns Manage lead generation, remarketing & customer acquisition campaigns Track and analyze CPL, CPA, CAC, Conversion Rate & ROAS Manage campaign budgets and allocate spend based on performance Conduct market, competitor, audience & search-intent research Test creatives, audiences, offers, messaging & landing pages Work with Design, Content & Tech teams on creatives, tracking and conversion optimization Prepare performance reports with clear insights and next-step recommendations Use AI tools to improve research, analysis, reporting and campaign executionWhat We're Looking For 2-3+ years of hands-on Performance Marketing experience Experience personally managing 3-4 lakh+ monthly ad spend Strong expertise in Google Ads & Meta Ads Experience with GA4, GTM, Meta Pixel & conversion tracking Strong analytical, research and problem-solving skills Good understanding of ad creatives, funnels and conversion journeys Practical experience with AI-assisted marketing workflows Ability to manage campaigns across multiple brands Strong communication, ownership and execution skillsWhy Join Us?Work directly with the Founders & CMO and gain hands-on exposure to multiple brands, customer segments, funnels and growth strategies. Interested candidates can share their rsum along with:Monthly ad budgets personally managed + platforms/campaign types2-3 campaigns you are proud of, including objective, spend, CPL/CAC, conversion rate & ROASA brief note on what you changed to improve performanceWe value real ownership, analytical thinking and measurable outcomes over a polished CV.Interested candidates can share their updated resume at: hr@solveaxis.com

About the RoleWe are looking for a Performance Marketer with 1-3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should be data-driven, performance-focused, and capable of generating quality leads while improving ROAS and reducing acquisition costs.Key ResponsibilitiesPlan, create, manage, and optimize Google Ads and Meta Ads campaigns.Manage Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.Conduct keyword research, audience research, and competitor analysis.Optimize campaigns for Leads, CPL, CPA, CTR, Conversion Rate, and ROAS.Create and test different audiences, ad copies, creatives, and landing-page strategies.Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking.Perform A/B testing of ads, creatives, audiences, and landing pages.Monitor daily advertising spend and ensure efficient budget utilization.Identify low-performing campaigns and take corrective actions.Prepare weekly/monthly performance reports with actionable insights.Coordinate with graphic designers, content writers, and developers for campaign requirements.Develop remarketing and retargeting strategies to improve conversions.Stay updated with Google Ads, Meta Ads, and digital advertising trends.Required Skills1-3 years of practical Performance Marketing experience.Strong hands-on knowledge of Google Ads & Meta Ads Manager.Good understanding of lead-generation campaigns.Knowledge of GA4, GTM, Meta Pixel, and conversion tracking.Understanding of landing-page optimization and conversion funnels.Strong analytical and problem-solving skills.Ability to manage multiple client campaigns and advertising budgets.Good understanding of Excel/Google Sheets and campaign reporting.Agency experience will be an added advantage.Key KPIsPerformance will primarily be measured on:Quality Leads GeneratedCost Per Lead (CPL)Cost Per Acquisition (CPA)Conversion RateReturn on Ad Spend (ROAS)Campaign profitabilityBudget utilization and optimizationLead quality improvementPreferred CandidateWe are looking for someone who is execution-focused and data-driven, not just familiar with the theoretical aspects of digital marketing. The candidate should be comfortable taking ownership of campaigns from setup and tracking to optimization and reporting.Experience: 1-3 YearsLocation: NoidaWork Mode: Work From OfficeEmployment: Full-Time

Key ResponsibilitiesPlan, execute, and manage paid marketing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.Monitor campaign performance and optimize ads to achieve lead generation and revenue targets.Conduct keyword research, audience targeting, and competitor analysis.Manage PPC (Pay-Per-Click), display, remarketing, and social media advertising campaigns.Track and analyze campaign KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.Generate regular performance reports and provide actionable insights.Conduct A/B testing for ad creatives, landing pages, and campaign strategies.Collaborate with content, creative, and web development teams to improve campaign effectiveness.Manage marketing budgets and ensure efficient allocation of advertising spend.Stay updated with digital marketing trends, platform updates, and industry best practices.

We are looking for a Marketing Manager to join our team in Bangalore. The ideal candidate will have 4 to 8 years of experience in marketing and will be responsible for developing and implementing effective marketing strategies to enhance our brand presence and achieve business goals.- Develop Marketing Strategies: Create comprehensive marketing plans to increase brand awareness and drive sales, utilizing various channels including digital, print, and events.- Manage Campaigns: Oversee the execution of marketing campaigns from conception to completion, ensuring they align with our overall strategy and are delivered on time and within budget.- Conduct Market Research: Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth and improvement.- Collaborate with Teams: Work closely with sales, product development, and customer support teams to ensure consistent messaging and a unified approach to our marketing efforts.- Monitor Performance: Track and report on the effectiveness of marketing initiatives, using key performance indicators (KPIs) to measure success and inform future strategies.The ideal candidate should possess strong communication and leadership skills, with the ability to inspire and motivate a team. Proficiency in digital marketing tools, analytics, and project management is essential. A deep understanding of market trends and consumer behavior is required to drive successful campaigns. The role requires a proactive and results-oriented approach, with a focus on generating measurable outcomes. Additionally, candidates must be comfortable working in an office environment in Bangalore.

We are Seeking a Results-driven Digital Marketing Manager to Lead and Execute Digital Marketing Strategies for Our Real Estate Projects. the Ideal Candidate Will Be Responsible for Generating Qualified Leads, Enhancing Brand Visibility, Managing Online Campaigns, and Optimizing Digital Channels to Support Sales and Business Growth.Key Responsibilities:Develop and Implement Comprehensive Digital Marketing Strategies for Residential and Commercial Real Estate Projects.Plan, Execute, and Optimize Paid Campaigns Across Google Ads, Meta (facebook & Instagram), Linkedin, and other Digital Platforms.Generate High-quality Leads While Optimizing Cost per Lead (cpl) and Return On Investment (roi).Manage Seo, Sem, and Local Seo Initiatives to Improve Website Visibility and Organic Traffic.Oversee Social Media Marketing, Content Creation, and Online Reputation Management.Coordinate with Creative, Sales, and External Agencies to Develop Marketing Campaigns and Promotional Materials.

We are looking for a motivated Performance Marketer to join our team in Kurla East. In this role, you will be responsible for driving online marketing campaigns and optimizing performance to achieve our business goals.Key Responsibilities:- Campaign Management: Plan and execute various digital marketing campaigns, including search engine marketing, social media advertising, and email marketing, to reach targeted audiences effectively.- Data Analysis: Monitor and analyze campaign performance metrics such as click-through rates, conversion rates, and ROI. Use this data to inform future strategies and improve overall results.- Audience Targeting: Identify and define key customer segments to optimize targeting in advertising campaigns, ensuring we reach the most relevant audiences.- Budget Management: Assist in managing and allocating budgets for different marketing initiatives, ensuring efficient use of resources to maximize returns.- Collaboration: Work closely with cross-functional teams, including designers and content creators, to develop compelling marketing materials and messages.Required Skills and Expectations:- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Familiarity with digital marketing tools such as Google Ads, Facebook Ads, and analytics platforms.- Basic understanding of marketing concepts and online customer behavior.- Excellent communication and teamwork skills, enabling effective collaboration with diverse teams.- A proactive attitude and willingness to learn, adapting quickly to the fast-paced nature of the digital marketing industry. Candidates with 0 to 2 years of experience in a similar role are encouraged to apply.

Paid Media Executive - Google & Meta AdsWere looking for a hands-on Paid Media Executive with 2-5 years of hands-on experience in managing both Google Ads and Meta Ads campaigns. The role is perfect for someone who wants to grow their skills in performance marketing, campaign optimization, and digital strategy while working on real client projects in the Salon & Wellness Industry. The ideal candidate should be process-oriented, data-driven, and excited to work in a fast-paced team environment .This Role needs to be filled on site onlyWho can Apply:Willing to perform a skill test assignment to assess job skills and knowledgeIMPORTANT:Before You Apply - Please Read the following carefullyJob Requirements:2 - 5 years of hands-on experience in experience in paid media advertising on Google, Facebook, Youtube preferably in the retail, b2c industry driving leads, revenue, walk-ins or similar measureable resultsDeliver results according to the established KPI's and performance metrics to track success for each of the client campaignsMust be available to work from our office (no remote/freelance engagement)will need to attend an offline interview to complete a skill-test assignmentFamiliarity with digital marketing fundamentals - especially performance-based campaignsWillingness to follow structured checklists and internal SOPsComfortable working with teams across departments (design, web, content)Comfortable interacting with customers for coordinating campaign requirements and communicating resultsAbility to work under deadlines and manage multiple client projectsEagerness to learn and grow in a fast-paced marketing agency environmentStrong ownership mindset with attention to detailWill need to attend a skill-test assignmentMust-Have Skills:Experienced in running RSA, Demand Gen campaigns with long running campaigns that have generated measurable results and RoIPossess practical knowledge on how to conduct Paid campaign & Organic Keyword research for a business website including the ability to segment them on basis on sales funnel stagesPractical experience in Google Ads and Meta (Facebook/Instagram) Ads campaign setup and executionExposure to integrating campaigns with CRM systems to track conversions, attribution and funnel optimisationUnderstanding of campaign objectives, targeting, bidding strategies, and ad copywritingAbility to track conversions via Google Analytics, Tag Manager and interpret performance insightsAbility to optimize campaigns based on budget, keyword competition, and audience behaviorExperience in creating and presenting campaign reports using Google Ads / Meta Ads Manager / Google AnalyticsExcellent written and verbal English communication skillsExperience in Digital Marketing Agency with Small Business, Retail Store, B2C Industry exposureDemonstrated ability to handle client campaigns independentlyExposure to lead generation or sales-focused campaign objectivesBonus Skills :Using AI to automate competitor research, Ad Creative & Copy Research and reportingExperience in client-facing communication, including call/email reporting and feedbackKnowledge of Google Tag Manager and Facebook Conversion API setupFamiliarity with A/B testing for ad creatives, landing pages, or audience segmentsUnderstanding of funnel-based campaign structures (TOFU, MOFU, BOFU)Third-party digital marketing certifications (e.g., from Coursera, Udemy, or LinkedIn Learning)Knowledge of lead magnets, email capture flows, or landing page best practicesRoles and Responsibilities:Create, Manage & Optimise Profitable Lead generation campaigns for clientsAbility to handle multiple (5-10) Client campaigns simultaneouslyResearch on Ad creative ideas using manual methods / AI-based tools based on Marketing Angles/hooksCoordinate with design team to ensure creatives are ads, landing pages or other marketing initiatives are on scheduleCoordinate with digital marketing & web development team by implementing the given tasks and also ask relevant questions as and when clarifications & inputs are requiredUse internal checklists to ensure proper tracking setup, conversion goals, and ad hygieneCoordinate with design and web development teams for landing page assets and creative approvalsSupport the Paid Campaign Strategist in executing Google Ads & Meta Ads as per SOPsAttend daily standup calls to discuss, update project status and progress.Clearly and constructively communicate with the Project Manager / Coordinator if you get stuck or need help with something.Collaborate with the team constructively and communicate clearly when stuckCreate and update weekly and monthly campaign reports using Ads Manager and AnalyticsHelp maintain social media content calendars for ad promotionsCoordinate with clients to gather inputs on offers, budgets, creatives, and timelinesApply ONLY if you have and can demonstrate the following skills and experienceYou have practical experience in individually setting up, monitoring, and optimizing lead generation campaigns.You understand campaign KPIs such as CTR, CPC, CPL, Conversion Rate, ROAS, and can explain how you have used them in your existing campaigns to improve campaign performance.You have worked with Google Analytics, Tag manager and are familiar with offline and online conversion tracking & reporting.You have experience writing or optimizing ad copy based on business knowledge and/or doing competitor ads research for Messaging angles, hooksYou have independently handled client campaigns being directly involved in campaign execution and reporting.You are comfortable managing multiple campaigns simultaneously while meeting deadlines.You possess good written and spoken English communication skills and are comfortable interacting with clients.You are willing to work full-time from our Bangalore office and attend an in-person skill assessment as part of the hiring process.Please NoteFreshers; even with Internship (less than 12 months) without hands-on campaign experience are requested not to apply for this position.Candidates seeking remote work or freelance opportunities will not be considered.Applicants expecting compensation significantly beyond the advertised range without relevant experience may not be shortlisted.Candidates who have previously been screen-rejected or did not clear our assessment process are discouraged from reapplying unless they have gained substantial new experience or skills.

About UsNaar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.Key ResponsibilitiesPlan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.Collaborate with content, design, product, and sales teams to develop high-converting marketing campaigns.Track user acquisition, retention, and engagement metrics using analytics tools.Manage app marketing campaigns and optimize app installs, user engagement, and retention where applicable.Develop remarketing and customer retention campaigns to maximize conversions.Prepare weekly and monthly performance reports and present findings to stakeholders. Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.Required Skills & QualificationsBachelor's degree in marketing, Business Administration, Digital Marketing, or related field.3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.Strong analytical and data interpretation skills.Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.Excellent communication, presentation, and stakeholder management skills.Preferred QualificationsGoogle Ads, Meta Blueprint, or relevant digital marketing certifications.Experience working in high-growth startups or consumer technology companies.Familiarity with CRM tools, customer segmentation, and retention marketing strategies.What We OfferOpportunity to work in a fast-growing social commerce platform.Dynamic and collaborative work environment.Career growth and learning opportunities.Competitive salary and performance-based incentives.Apply Now: Interested candidates can send their updated resume to: humanresources@naar.io

Job Title: Client Success SpecialistLocation: Remote (Mumbai)Experience: 3-5 years of experience in Client Servicing, Client Success, or Account Management heading Digital Marketing CompaniesRoles & ResponsibilitiesManage multiple client accounts and maintain client relationships.Act as the primary point of contact for clients.Coordinate with SEO, Performance Marketing, Social Media, Creative, and Web teams.Monitor campaign performance and share reports with clients.Ensure timely delivery of projects and resolve client queries.Identify opportunities to improve client retention and account growth.Qulification & SkillsKnowledge of SEO, Google Ads, Meta Ads, Social Media, Branding, and Website Projects.Experience with Google Analytics, Google Ads, and Meta Business Suite.Strong communication, presentation, organizational, and project coordination skills.Ability to manage multiple client accounts and work with cross-functional teams.

We are looking for a Digital Marketing Specialist to join our team in West Delhi. The ideal candidate will have 1 to 4 years of experience in digital marketing and will be a key player in promoting our brand online.Key Responsibilities:- Create and Manage Digital Campaigns: Plan and execute campaigns across various digital channels such as social media, email, and websites to increase brand awareness and engagement.- Analyze Digital Performance: Use analytics tools to track and assess the performance of digital marketing efforts, providing insights to improve future campaigns.- Content Creation: Develop engaging content for different platforms, including blog posts, social media updates, and ad copy that resonates with our target audience.- SEO Optimization: Implement search engine optimization strategies to improve website visibility and drive organic traffic.- Social Media Management: Manage social media accounts, engaging with followers and responding to inquiries while staying updated on trends to enhance online presence.Required Skills and Expectations:The ideal candidate should possess strong communication skills, both written and verbal, to effectively convey ideas and engage with audiences. A good understanding of digital marketing tools and platforms, including Google Analytics, SEO, and social media advertising, is essential. Experience in creating engaging content and a basic understanding of graphic design software will be an advantage. Candidates should be detail-oriented, able to work independently, and willing to learn and adapt in a fast-paced environment.

We are looking for a Performance Marketer to join our team in East Delhi. In this role, you will be responsible for creating and managing marketing campaigns that drive results and improve our overall marketing performance.Key Responsibilities:- Campaign Management: Plan, create, and execute marketing campaigns across various channels such as social media, search engines, and email. This involves analyzing data to ensure the campaigns meet performance goals.- Performance Tracking: Monitor and analyze key performance indicators (KPIs) like clicks, conversions, and return on investment (ROI). This helps to understand which strategies work best and where improvements are needed.- Market Research: Conduct research to understand market trends and consumer behavior. This knowledge guides campaign strategies and ensures they are aligned with the target audience's needs.- Collaboration: Work closely with other teams, such as content and design, to create cohesive marketing materials. Teamwork is essential for delivering a consistent message across all platforms.- Budget Management: Assist in managing campaign budgets to ensure effective spending. Keeping track of costs helps maximize outcomes while minimizing expenses.Required Skills and Expectations:- A basic understanding of digital marketing principles and tools is essential.- Strong analytical skills are necessary for interpreting data and making informed decisions.- Good communication skills will help you convey ideas clearly and work collaboratively with the team.- Creativity and a willingness to learn new techniques will enhance campaign effectiveness.- A proactive attitude and ability to solve problems will be beneficial in a fast-paced environment.

Good command in Meta ads and Google ads with Ed-tech industry. The candidate should be efficients to handle multiple projects for Performance Marketing.Maximize ROI through data analysis & optimization* Collaborate with cross-functional teams on campaign strategy* Manage PPC spend within budget guidelines

A Performance Marketing Specialist drives, manages, and optimizes digital advertising campaigns (paid search, social, display) to maximize ROI, user acquisition, and conversion rates. They analyze data, manage budgets, test ad creatives, and use platforms like Google Ads and Meta Ads Manager to meet strict KPI targets.Key ResponsibilitiesCampaign Management: Plan, execute, and optimize paid campaigns across channels (Google, Meta, LinkedIn).Data Analysis & Reporting: Create dashboards, analyze performance metrics (CTR, CPA, ROAS), and provide actionable insights.Budget Optimization: Allocate and adjust budgets to high-performing campaigns to maximize return on investment.Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.Strategy Development: Collaborate with creative and marketing teams to develop innovative, data-driven marketing strategies.Keyword & Audience Research: Perform deep-dive research to identify new opportunities and target audience segments.Required Skills & QualificationsExperience: Usually 2+ years of experience in performance marketing or digital advertising.Platforms: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and LinkedIn Ads.Analytical Skills: Strong ability to analyze data sets and translate them into strategic actions.Technical Skills: Knowledge of conversion funnels, SEO/SEM, and tracking tools.Mindset: Results-oriented, detail-oriented, and able to work in a fast-paced environment.Performance Metrics (KPIs)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion Rate (CR)Click-Through Rate (CTR)Cost Per Click (CPC)

MandatoryStrong B2C Performance Marketing ProfileMandatory (Experience 1): Must have 3+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google AnalyticsMandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clientsMandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itselfnot from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if theres a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.Note: Total years of experience must not exceed 6 years.

About the RoleWe are looking for a data-driven and result-oriented Performance Marketer with a minimum of 2 years of hands-on experience in paid media and digital growth. Candidates with prior experience in the furniture, home decor, or lifestyle industry will be preferred. The ideal candidate should have a strong understanding of customer acquisition, ROI optimization, and scaling paid campaigns across multiple platforms.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platformsManage performance marketing budgets and ensure optimal ROAS and CACDevelop and execute strategies to drive traffic, conversions, and revenue growthConduct A/B testing on creatives, landing pages, and audience segmentsAnalyze campaign performance and provide actionable insights using tools like Google Analytics, Meta Ads Manager, and other reporting dashboardsCollaborate with creative and content teams to develop high-converting ad creativesMonitor trends in digital marketing, especially within furniture and decor industryManage retargeting campaigns and funnel optimization strategiesWork on marketplace ads Etsy, Instagram and Meta Ads if applicablePrepare weekly and monthly performance reports

The Performance Marketing Specialist atBharataagman is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

We are seeking an experienced Meta Ads Manager to join our team in Faridabad. The ideal candidate has 6 to 12 years of experience in managing digital ad campaigns, specifically on Meta platforms. This role requires a male candidate who can work from our office in Sector 4.In this position, you will be responsible for creating, managing, and optimizing advertising campaigns on Meta platforms. Your primary tasks will include analyzing campaign performance data to improve results, developing strategies that align with our business goals, and managing the budget effectively to maximize ROI. You will also collaborate with the creative team to design compelling ad content and ensure that all campaigns meet our branding guidelines.Key responsibilities involve:1. Campaign Management: Oversee the end-to-end process of Meta ad campaigns, from setup to analysis, ensuring objectives are met.2. Performance Analysis: Regularly review campaign metrics and provide insights for improvement based on data-driven decisions.3. Budget Management: Allocate and monitor ad spend across multiple campaigns, ensuring cost-efficiency.4. Collaboration: Work closely with other teams, such as marketing and design, to align strategies and optimize campaign effectiveness.Candidates should possess strong analytical skills, a deep understanding of Meta advertising tools, and a proven track record of successful campaign management. Excellent communication and teamwork abilities are essential, along with a proactive attitude toward achieving results. An educational background in marketing or a related field is required.

PROFILE: PERFORMANCE MARKETERJOB OVERVIEW:We are looking for a data-driven Performance Marketer to manage and scale our paid advertising campaigns. The ideal candidate will be responsible for strategizing, executing, optimizing, and reporting on all paid digital marketing initiatives with a primary focus on Meta ads and lead generationsKEY ROLES AND RESPONSIBILITIES:Plan, execute, and optimize performance-based ad campaigns across Meta platforms (Facebook, Instagram) and other digital channels as needed (e.g., Google Ads, LinkedIn).Drive qualified leads, sales conversions, and measurable ROI from all paid efforts.Create, manage, and test different ad creatives and copy based on audience insights.Monitor campaign performance daily and make data-backed adjustments to improve outcomes.Collaborate with the creative and content team for ad assets and landing pages.Perform A/B testing of ads, audiences, placements, and bidding strategies.Manage ad budgets efficiently and ensure low cost-per-lead (CPL) and high ROAS.Stay updated with digital marketing trends, Meta platform updates, and algorithm changes.REQUIREMENTS:2+ years of proven experience in running performance marketing campaigns (especially Meta ads).Strong understanding of lead generation strategies and funnels.Hands-on experience with campaign management tools and analytics platforms (Meta Business Suite, Google Analytics, etc.).Ability to analyze data and derive actionable insights.Excellent communication and reporting skills.Strong attention to detail, with the ability to handle multiple campaigns simultaneously.Good to Have:Experience with landing page tools like Unbounce, Instapage, or Webflow.Understanding of UTM parameters, pixel setup, and retargeting.Familiarity with CRM tools like HubSpot, Zoho, or similar.