Performance Marketer Jobs

Good command in Meta ads and Google ads with Ed-tech industry. The candidate should be efficients to handle multiple projects for Performance Marketing.Maximize ROI through data analysis & optimization* Collaborate with cross-functional teams on campaign strategy* Manage PPC spend within budget guidelines

A Performance Marketing Specialist drives, manages, and optimizes digital advertising campaigns (paid search, social, display) to maximize ROI, user acquisition, and conversion rates. They analyze data, manage budgets, test ad creatives, and use platforms like Google Ads and Meta Ads Manager to meet strict KPI targets.Key ResponsibilitiesCampaign Management: Plan, execute, and optimize paid campaigns across channels (Google, Meta, LinkedIn).Data Analysis & Reporting: Create dashboards, analyze performance metrics (CTR, CPA, ROAS), and provide actionable insights.Budget Optimization: Allocate and adjust budgets to high-performing campaigns to maximize return on investment.Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.Strategy Development: Collaborate with creative and marketing teams to develop innovative, data-driven marketing strategies.Keyword & Audience Research: Perform deep-dive research to identify new opportunities and target audience segments.Required Skills & QualificationsExperience: Usually 2+ years of experience in performance marketing or digital advertising.Platforms: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and LinkedIn Ads.Analytical Skills: Strong ability to analyze data sets and translate them into strategic actions.Technical Skills: Knowledge of conversion funnels, SEO/SEM, and tracking tools.Mindset: Results-oriented, detail-oriented, and able to work in a fast-paced environment.Performance Metrics (KPIs)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion Rate (CR)Click-Through Rate (CTR)Cost Per Click (CPC)

MandatoryStrong B2C Performance Marketing ProfileMandatory (Experience 1): Must have 3+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google AnalyticsMandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clientsMandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itselfnot from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if theres a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.Note: Total years of experience must not exceed 6 years.

We are seeking an experienced Meta Ads Manager to join our team in Faridabad. The ideal candidate has 6 to 12 years of experience in managing digital ad campaigns, specifically on Meta platforms. This role requires a male candidate who can work from our office in Sector 4.In this position, you will be responsible for creating, managing, and optimizing advertising campaigns on Meta platforms. Your primary tasks will include analyzing campaign performance data to improve results, developing strategies that align with our business goals, and managing the budget effectively to maximize ROI. You will also collaborate with the creative team to design compelling ad content and ensure that all campaigns meet our branding guidelines.Key responsibilities involve:1. **Campaign Management**: Oversee the end-to-end process of Meta ad campaigns, from setup to analysis, ensuring objectives are met.2. **Performance Analysis**: Regularly review campaign metrics and provide insights for improvement based on data-driven decisions.3. **Budget Management**: Allocate and monitor ad spend across multiple campaigns, ensuring cost-efficiency.4. **Collaboration**: Work closely with other teams, such as marketing and design, to align strategies and optimize campaign effectiveness.Candidates should possess strong analytical skills, a deep understanding of Meta advertising tools, and a proven track record of successful campaign management. Excellent communication and teamwork abilities are essential, along with a proactive attitude toward achieving results. An educational background in marketing or a related field is required.

About the RoleWe are looking for a data-driven and result-oriented Performance Marketer with a minimum of 2 years of hands-on experience in paid media and digital growth. Candidates with prior experience in the furniture, home decor, or lifestyle industry will be preferred. The ideal candidate should have a strong understanding of customer acquisition, ROI optimization, and scaling paid campaigns across multiple platforms.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platformsManage performance marketing budgets and ensure optimal ROAS and CACDevelop and execute strategies to drive traffic, conversions, and revenue growthConduct A/B testing on creatives, landing pages, and audience segmentsAnalyze campaign performance and provide actionable insights using tools like Google Analytics, Meta Ads Manager, and other reporting dashboardsCollaborate with creative and content teams to develop high-converting ad creativesMonitor trends in digital marketing, especially within furniture and decor industryManage retargeting campaigns and funnel optimization strategiesWork on marketplace ads Etsy, Instagram and Meta Ads if applicablePrepare weekly and monthly performance reports

The Performance Marketing Specialist atBharataagman is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

PROFILE: PERFORMANCE MARKETERJOB OVERVIEW:We are looking for a data-driven Performance Marketer to manage and scale our paid advertising campaigns. The ideal candidate will be responsible for strategizing, executing, optimizing, and reporting on all paid digital marketing initiatives with a primary focus on Meta ads and lead generationsKEY ROLES AND RESPONSIBILITIES:Plan, execute, and optimize performance-based ad campaigns across Meta platforms (Facebook, Instagram) and other digital channels as needed (e.g., Google Ads, LinkedIn).Drive qualified leads, sales conversions, and measurable ROI from all paid efforts.Create, manage, and test different ad creatives and copy based on audience insights.Monitor campaign performance daily and make data-backed adjustments to improve outcomes.Collaborate with the creative and content team for ad assets and landing pages.Perform A/B testing of ads, audiences, placements, and bidding strategies.Manage ad budgets efficiently and ensure low cost-per-lead (CPL) and high ROAS.Stay updated with digital marketing trends, Meta platform updates, and algorithm changes.REQUIREMENTS:2+ years of proven experience in running performance marketing campaigns (especially Meta ads).Strong understanding of lead generation strategies and funnels.Hands-on experience with campaign management tools and analytics platforms (Meta Business Suite, Google Analytics, etc.).Ability to analyze data and derive actionable insights.Excellent communication and reporting skills.Strong attention to detail, with the ability to handle multiple campaigns simultaneously.Good to Have:Experience with landing page tools like Unbounce, Instapage, or Webflow.Understanding of UTM parameters, pixel setup, and retargeting.Familiarity with CRM tools like HubSpot, Zoho, or similar.

Key responsibilities:1. Identify new business opportunities: Research and analyze market trends to identify potential areas for business growth.2. Develop and implement business strategies: Create and execute strategies to penetrate new markets and increase revenue.3. Build and maintain relationships: Establish and maintain relationships with clients, partners, and stakeholders to drive business growth.4. Lead sales efforts: Direct sales teams to achieve revenue targets and drive business development activities.5. Drive business expansion: Expand the company's market reach by exploring new business opportunities and partnerships.Required skills and expectations:1. 4-8 years of experience in business development or related field: Demonstrated experience in driving business growth and achieving revenue targets.2. Strong communication and negotiation skills: Ability to effectively communicate with clients, partners, and internal teams to drive business objectives.3. Proven track record of successful business development: Demonstrated ability to identify new business opportunities and drive business expansion.4. Strong leadership and team management skills: Ability to lead and motivate sales teams to achieve business goals.5. Analytical and strategic mindset: Ability to analyze market trends, develop business strategies, and make data-driven decisions for business growth.

Company DescriptionThinkByte is a partner that helps companies leverage generative AI to succeed, grow, and innovate. We aim to be the leading AI partner for businesses by delivering trustworthy solutions that harness emerging technologies. Our mission is to redefine the way businesses are run through tailored AI solutions combined with Human expertise, with seamless integration across functions. Founded by BITSians, we are a team driven by passion and innovation, already delivering high-impact AI projects for various clients. We specialise in integrating Generative AI technologies, digital marketing, data analytics, branding, and growth strategies.The RoleWere looking for a Paid Marketing Specialist who will be a key member of our marketing team, focusing on driving growth through paid channels for different businesses. In this role, you will have the opportunity to create, manage and optimise campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, and other platforms to achieve performance marketing goals.This position is perfect for someone who has a strong background in managing multiple paid campaigns across different kinds of businesses, thrives on data-driven decision making, and wants to play a significant role in contributing to the Human+AI model for integrating advanced marketing automation and AI-driven insights into the business to enhance efficiency and effectiveness.What You'll DoCreate, Manage, and Optimize Campaigns: Handle end-to-end management of performance marketing campaigns across various paid channels, ensuring the best use of budget to drive qualified leads and conversions.Analyze Performance Metrics: Monitor key KPIs (click-through rates, conversion rates, cost per lead, etc.) and implement strategies to improve campaign performance.Develop and Execute A/B Tests: Plan and execute A/B testing strategies on ad creatives, landing pages, and audience segments to optimize and improve ROI.Collaborate with Cross-Functional Teams: Work closely with the content, design, and product teams to ensure messaging alignment and effective communication of value propositions.Build and Evolve Human+AI Model: Integrate AI-driven tools and models to enhance campaign management, automate routine tasks, and deliver data-driven insights for improved performance and efficiency.Stay Updated with Industry Trends: Keep up with the latest digital marketing trends and best practices, and implement strategies that leverage new tools and platforms to stay ahead of the competition.What We're Looking For1-4 years of experience in managing performance marketing campaigns across multiple paid channels (Meta, Google Ads, LinkedIn, etc.) and industries/businesses.Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and campaign management platforms.Ability to create compelling content hooks and work with designers to develop impactful ad creatives.Familiarity with using AI tools and technologies.Data-driven mindset with strong problem-solving skills and a passion for continuous optimisation.Experience with A/B testing and a solid understanding of attribution models is a bonus.Proven track record of driving successful digital campaigns and achieving key marketing objectives of ROAS and others is a bonusWhy Join UsStrategic Role: Be part of the core team driving business growth and make a direct impact on our customer acquisition strategies.Career Advancement: Rapidly accelerate your career as you take on increasing responsibilities in a fast-growing company.Human+AI Innovation: Play a critical role in integrating AI technology into business functions, helping shape the future of marketing operations.Dynamic Environment: Work in a collaborative and high-energy environment where your contributions are valued and your ideas are encouraged.Homely Working Atmosphere: Work in a cozy and welcoming environment, our office is a 3BHK apartment transformed into a workspace, where you can feel at home. We offer free lunch, and a fun, engaging workplace that fosters both personal and professional growth. You'll enjoy a close-knit team culture that encourages learning, collaboration, and innovation.If youre passionate about numbers and marketing and want to be at the forefront of scaling a business through innovative digital strategies and AI integration, wed love to hear from you!

1.Hands-on experience with Google Ads, Meta Ads, or other paid platforms.2. A strong analytical mindset- you love testing, tweaking, and improving results.3. A keen understanding of digital marketing funnels and audience behavior.4. Strong coordination skills to work with creative, content, and tech teams.5. Excellent communication skills and a proactive, problem-solving attitude.Location: Dwarka Mor.

Manage social media, create content, run ads, handle SEO/SEM, track analytics, generate leads, manage website updates, execute email marketing, improve branding/ORM, conduct research, and optimize overall digital campaigns.

Affiliate Marketers use strategic online marketing techniques to promote products or services and earn a commission for each sale or click they bring via their own marketing efforts.Researching and selecting suitable affiliate programs that align with their marketing goalsCreating unique, appealing, and engaging content for marketing purposesBuilding strong relationships with advertisers and business partnersDeveloping marketing strategies to drive traffic to their affiliate linksUtilizing search engine optimization (SEO) strategies to improve visibility and click-through ratesMonitoring and tracking the performance of chosen marketing strategiesStaying up-to-date with the latest affiliate marketing trends and strategiesProviding detailed reports to the affiliate program on the sales they have generatedEnsuring all marketing activities align with guidelines and regulations of the affiliate program

EyeMantra is one of Indias leading eye hospitals, committed to delivering world-class eye care through advanced technology, expert doctors, and patient-centered services. With a strong presence both online and offline, we are on a mission to make eye care more accessible, affordable, and effective.Role OverviewWe are looking for a Performance Marketer to drive our digital growth across paid channels. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to generate qualified leads, maximize ROI, and enhance EyeMantras digital presence.Key ResponsibilitiesPlan and manage paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.Optimize campaigns regularly to maximize CTR, conversions, and ROI.Conduct A/B testing on creatives, landing pages, and ad copies to improve performance.Track, measure, and analyze campaign performance using Google Analytics and other tools.Collaborate with the content, design, and SEO teams to align paid campaigns with overall marketing goals.Develop remarketing and retargeting strategies to nurture leads and reduce drop-offs.Stay updated with the latest trends in performance marketing and apply best practices to campaigns.RequirementsBachelors degree in Marketing, Business, or related field.24 years of experience in performance marketing / digital marketing.Proven track record of running successful paid ad campaigns.Strong analytical skills with experience in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel.Creative thinker with the ability to work in a fast-paced, target-driven environment.Why Join EyeMantra?Be part of a leading healthcare brand with a strong vision to revolutionize eye care.Work with a dynamic and collaborative team passionate about digital growth.Opportunity to make a real impact by helping people access advanced and affordable eye treatments.

Job Description: Performance MarketerCompany: TechXR (Durlabh Darshan)Location: Bhopal, Madhya Pradesh (In-office, 6 days/week) Role Overview:As a Performance Marketer, you will lead paid acquisition and e-commerce growth across major platforms, managing budgets and the full funnel from ads to optimization.Apply If you have not managed a monthly performance marketing budget of Rs 20 lakhs+ for a B2C company (3+ years)Else your profile is liable to get rejected during shortlisting phaseKey Responsibilities:Own Paid Acquisition: Develop, launch, and manage performance marketing campaigns across all digital channels (e.g., Google Ads, Meta Ads, LinkedIn, etc.) to drive user acquisition and revenue.E-commerce Channel Management: Manage and optimize sales performance on key e-commerce channels, including Shopify, Amazon, and Flipkart, developing specific strategies for each platform.Budget & ROI Management: Take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA, ROAS, and LTV.Data-Driven Optimization: Continuously analyze campaign performance data to identify trends and insights. Implement A/B testing and other experimentation methods to improve conversion rates and campaign effectiveness.Full-Funnel Strategy: Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion.Reporting & Analytics: Establish a clear reporting structure to track and communicate KPIs to stakeholders, providing actionable insights for future strategy.Qualifications & Skills:Pedigree: Degree from a Tier-1 institute (IITs, NITs, IIMs, etc.).Experience:Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth B2C, E-commerce, or OTT company is mandatory.Technical Skills: Deep expertise with major ad platforms (Google, Meta), analytics tools (GA4), and tracking/attribution models.Analytical Mindset: Proven ability to analyze complex data sets and translate them into actionable business insights.Good to Have:Experience in a fast-paced, 0-to-1 startup environment.Familiarity with marketing automation tools.A passion for emerging technologies like AR/VR.

Designation: Performance MarketerLocation: Kolkata Experience: 2 to 5+ years Shift: Day Timing: 9.30 AM to 6.30 PM (5-Days working)Job Type: Full-time Salary: Up to 40,000 (depending on experience and skills)NOTE: Interested candidates can share thier CVs at anshika.qtonix@gmail.com or Whatsapp to 8249718916.Feel free to share this with anyone in your network who might be a great fit!Responsibilities: Develop and execute effective Google Ads (AdWords) campaigns to drive traffic, leads, and conversions for our clients. Conduct in-depth keyword research and analysis to identify high-performing search terms relevant to client goals. Create compelling ad copy aligned with the clients brand voice to attract and convert the target audience. Implement and manage ad extensions, audience targeting, bidding strategies, and conversion tracking. Continuously monitor and analyze campaign performance, identifying areas for improvement and applying optimization strategies. Provide regular performance reports and clear insights to clients, highlighting key metrics and results. Maintain ongoing client communication to understand campaign goals, gather requirements, and align strategies accordingly. Collaborate with the design and content teams to ensure ad creatives are engaging, on-brand, and visually appealing. Proactively identify and recommend opportunities for performance improvement and campaign scaling. Stay current with PPC trends, Google Ads updates, and industry best practices. Work closely with other digital marketing team members to deliver integrated, multi-channel marketing strategies. Requirements: Proven experience as a Google Ads Specialist, with a strong track record of managing and optimizing campaigns. Experience handling multiple client accounts and budgets across different industries. Proficient in keyword research, A/B testing, bidding strategies, and audience segmentation. Strong understanding of conversion tracking, attribution models, and campaign analytics. Hands-on experience with Google Analytics, Tag Manager, and other reporting tools. Excellent analytical and problem-solving skills with the ability to generate actionable insights from data. Strong written and verbal communication skills, including client reporting and campaign strategy discussions. Ability to manage time effectively and meet deadlines in a fast-paced environment. Google Ads certifications and familiarity with additional PPC platforms (like Bing Ads, Facebook Ads) are a plus. Benefits:- Work from home Option ( In Emergency Case) Salary on Time Every Saturdays & Sundays Week off No over time 14 paid leaves in a year National & International Holidays Official Tour Company Details: Qtonix Software is a CMMI Level 3 and ISO-certified leader in digital marketing, web development, and mobile app solutions. With 13+ years of excellence, weve served 1,500+ global clients, achieving a 96% satisfaction rate. Our portfolio includes 1,299+ digital marketing campaigns, 300+ websites, and 50+ mobile apps. Headquartered in Bhubaneswar, we operate a dedicated marketing office in Kolkata.

Position: Digital Marketing ExpertLocation: Central Avenue, KolkataTiming: 11am to 8pmWeek off: TuesdayExperience: Minimum 5 years in performance marketing in google ads and facebook ads preferably from edtech sectorSalary: upto 65000 per month**IMMEDIATE JOINERS PREFERRED**Key Responsibilities:Campaign Management:Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.Develop A/B testing strategies to optimize creative and targeting for better conversion rates.Analytics and Reporting: Monitor and analyze key metrics to assess the effectiveness of marketing campaigns. Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.Optimization: Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.Utilize data analysis tools to refine target audiences and improve conversion rates.Budget Management: Manage and allocate advertising budgets efficiently to achieve maximum ROI.Forecast and report on campaign spend and performance against KPIs.Collaborative Strategy Development: Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.Collaborate with the product team to align marketing strategies with PrepMeds overall business goals.Market Research: Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.Research and implement new marketing strategies to stay ahead in the competitive market.RequirementsBachelors degree.Minimum 5 years of experience in digital marketing preferably in edtech.Strong knowledge in google ads.Send your resume at hrm@prepmed.in

job Description A Performance Marketer is responsible for planning, executing, and managing online marketing campaigns aimed at driving customer engagement and conversions. This role involves analyzing data to optimize campaigns, maximizing ROI, and achieving specific performance goals across various digital platforms. Key ResponsibilitiesCampaign Management: Plan and execute digital acquisition activities across multiple platforms, including SEM, social media, display advertising, and affiliate marketing.Budget Optimization: Work within a budget to achieve maximum key performance indicators (KPIs) while maintaining optimal customer acquisition costs (CAC).Performance Measurement: Measure and report on the performance of all digital marketing campaigns, assessing them against established goals such as ROI and KPIs.Collaboration: Manage communication with vendors and third-party trackers to meet acquisition objectives and collaborate with internal teams to guide creative tests and campaign strategies.Data Analysis: Analyze campaign data to identify trends and insights, optimizing spend and performance based on findings.Required Skills and QualificationsEducational Background: Bachelors degree in marketing, business, or a related field, with a strong quantitative background.Experience: Minimum of 2 years in digital marketing, particularly in performance marketing roles within technology companies, e-commerce, or similar sectors.Technical Proficiency: Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic ad buying. Experience with analytics tools like Google Analytics and data visualization tools is a plus.Analytical Skills: Strong analytical abilities to evaluate end-to-end customer experiences across multiple channels and touchpoints.Creative Thinking: Ability to devise engaging digital campaigns and identify target audiences effectively.Personal AttributesCommunication Skills: Excellent verbal

We are seeking a proactive and detail-oriented Admin Intern to join our team!This role offers valuable hands-on experience in business operations, administration, and HR functions.Key Responsibilities:Conduct research on brands, competitors, and market trends.Organise and manage files, documents, and employee information.Assist with onboarding processes and maintaining employee records.Help conduct employee performance evaluations.Track and record company finances, expenses, and reports.Provide general administrative support and assist in process improvements.Requirements:Strong organisational skills and attention to detail.Good communication skills (written and verbal).Comfortable with using spreadsheets, file management, and basic admin tools (Google Workspace, Microsoft Office, etc.).Ability to handle confidential information with professionalism.Self-motivated, eager to learn, and able to work independently.Benefits:Monthly stipend of 2,000.Letter of recommendation on successful completion.Hands-on learning experience with real-world administrative tasks.Exposure to company operations, HR practices, and project management.Location: Remote

We are seeking a skilled and results-driven Performance Marketer to join our dynamic marketing team. The ideal candidate will have expertise in developing, executing, and optimizing digital marketing campaigns across multiple channels to drive measurable business outcomes. The Performance Marketer will be responsible for maximizing ROI, improving customer acquisition, and ensuring overall campaign performance aligns with business objectives.Key Responsibilities:Plan, execute, and optimize digital marketing campaigns across various platforms including Google Ads, Facebook Ads, LinkedIn, and other paid media channels.Analyze campaign performance, identify trends, and implement strategies to enhance performance and achieve KPIs (key performance indicators).Monitor and report on key metrics such as ROI, CPC, CPA, and conversion rates, ensuring campaigns meet or exceed targets.Conduct A/B testing to improve campaign effectiveness and user experience.Collaborate with cross-functional teams (e.g., design, content, product) to ensure cohesive marketing strategies.Stay up to date with the latest trends and best practices in digital marketing and performance advertising.Manage budgets and allocate resources efficiently across different channels and campaigns.Provide actionable insights and recommendations based on data-driven analysis.Requirements:Proven experience as a Performance Marketer or in a similar role with a track record of successful campaigns.Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.Strong understanding of paid media, digital advertising, and optimization techniques.Ability to analyze and interpret data to make informed decisions and optimize campaigns.Familiarity with landing page optimization and conversion rate optimization (CRO).Excellent communication and collaboration skills.Strong analytical mindset with attention to detail and problem-solving ability.

EyeMantra is one of Indias leading eye hospitals, committed to delivering world-class eye care through advanced technology, expert doctors, and patient-centered services. With a strong presence both online and offline, we are on a mission to make eye care more accessible, affordable, and effective.Role OverviewWe are looking for a Performance Marketer to drive our digital growth across paid channels. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to generate qualified leads, maximize ROI, and enhance EyeMantras digital presence.Key ResponsibilitiesPlan and manage paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.Optimize campaigns regularly to maximize CTR, conversions, and ROI.Conduct A/B testing on creatives, landing pages, and ad copies to improve performance.Track, measure, and analyze campaign performance using Google Analytics and other tools.Collaborate with the content, design, and SEO teams to align paid campaigns with overall marketing goals.Develop re marketing and re targeting strategies to nurture leads and reduce drop-offs.Stay updated with the latest trends in performance marketing and apply best practices to campaigns.RequirementsBachelors degree in Marketing, Business, or related field.24 years of experience in performance marketing / digital marketing.Proven track record of running successful paid ad campaigns.Strong analytical skills with experience in tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel.Creative thinker with the ability to work in a fast-paced, target-driven environment.Why Join EyeMantra?Be part of a leading healthcare brand with a strong vision to revolutionize eye care.Work with a dynamic and collaborative team passionate about digital growth.Opportunity to make a real impact by helping people access advanced and affordable eye treatments.